Senior Marketing Manager, Media (Oncology | LVL)

Responsibilities

• Support the execution of integrated media plans across Digital, Addressable, Video, TV, Search, and Point of Care channels for HCP and DTC audiences.
• Assist in translating brand objectives into media tactics and activation plans that align with commercial goals.
• Coordinate day-to-day media execution activities, including campaign setup, trafficking, tagging, tracking, and quality assurance.
• Work with agency partners to ensure campaigns launch on time, are optimized appropriately, and meet established performance expectations.
• Support campaign reporting and performance reviews by compiling insights, identifying trends, and escalating optimization opportunities.
• Help implement media measurement frameworks and tracking standards in partnership with Analytics, Technology, and agency teams.
• Apply enterprise media processes, platforms, and operational standards to ensure consistency, compliance, and data quality.
• Collaborate with Brand, Medical, Legal, Regulatory, Analytics, and Technology teams to support compliant media execution.
• Maintain awareness of media industry trends, platform capabilities, and emerging opportunities relevant to pharmaceutical marketing.
• Support pilot programs and test-and-learn initiatives by helping coordinate execution, gathering results, and documenting key learnings.

Requirements

• Doctorate degree and 2 years of HCP and DTC marketing/media experience
• Or
• Master’s degree and 4 years of HCP and DTC marketing/media experience
• Or
• Bachelor’s degree and 6 years of HCP and DTC marketing/media experience
• Or
• Associate’s degree and 10 years of HCP and DTC marketing/media experience
• Or
• High school diploma / GED and 12 years of HCP and DTC marketing/media experience
• Or

Preferred

• 4+ years of experience in paid media, marketing, or advertising with exposure to media planning, activation, execution, and performance measurement.
• Working knowledge of audience targeting and segmentation (HCP and DTC), media planning, customer journey activation, and campaign optimization.
• Experience supporting integrated media campaigns across traditional and digital channels, including Video, TV, Search, Programmatic, Social, and Point of Care.
• Strong understanding of media measurement, reporting, and performance analytics, with the ability to translate data into actionable recommendations.
• Experience partnering with media agencies and external vendors to support campaign planning, activation, and reporting.
• Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
• Effective collaborator with experience working across cross-functional teams, including Brand, Analytics, Technology, Medical, Legal, and Agency partners.
• Strong communication and presentation skills, with the ability to clearly convey media insights and recommendations to stakeholders.
• Ability to simplify complex information and contribute to informed business decisions through clear, data-driven storytelling.
• Demonstrated curiosity and willingness to learn emerging media platforms, technologies, and industry best practices.