Senior Manager, Digital Media

Responsibilities

• Develop and implement paid media strategies across multiple platforms (Google, Bing, Meta, LinkedIn, StackAdapt, The Trade Desk, etc.).
• Build and manage complex campaigns.
• Set up and manage testing methodologies to optimize new campaign structures, bid strategies, creatives, and other elements before scaling.
• Oversee the media budget allocation and ensure efficient use of spend to maximize campaign effectiveness.
• Report regularly on campaign performance, providing actionable insights, and recommendations for improvement.
• Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to align media efforts with overall marketing strategies.
• Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising.
• Manage and mentor a team of 4-6 paid search specialists and managers, ensuring continuous development and improvement.
• Prioritize and manage team efforts and resources to exceed client deliverables.

Requirements

• 5+ years’ experience working in a performance marketing agency.
• 5+ years of hands-on paid search, paid social, and programmatic experience, with advanced expertise in campaign setup, management, and optimization.
• 5+ years of experience advising and managing clients, with a proven track record of driving results.
• 3+ years of experience managing and developing a team of 3-6 people.
• Strong experience with decentralized data sources and platforms, and measuring over long decision cycles.
• Proven ability to prioritize and allocate resources to meet client expectations and deliverables.
• Exceptional project management skills with experience managing complex tasks with conflicting priorities.
• Excellent communication, analytical, and problem-solving skills.
• Ability to thrive in a fast-paced, collaborative, and dynamic environment.
• Experience with enterprise-level clients preferred

Benefits

• Salary starting at $100,000/yr, based on skills and experience
• Unlimited Vacation Time, Annual Sick Days, Annual Personal Days, and 11 Paid Holidays
• Dental, Vision, and Health Insurance
• 401(k) with company match program
• Paid Parental Leave