Social Intelligence Director
Ipsos in US
Chicago, IL (Hybrid)
$100K/yr - $120K/yrAgency
1 day ago
Market Research Salaries in United States
Based on 230 verified submissionsLast updated Jul 31, 2026Last updated Jul 31, 2026
What does a Market Research earn in United States?
The median total compensation for a Market Research in United States is $120,000, based on 230 verified salary submissions. Most Market Research pay falls between $96,250 and $158,500, and the top 10% earn $195,300 or more.
Top
$195K/yr
90th Percentile
High
$159K/yr
75th Percentile
Median
$120K/yr
50th Percentile
Low
$96K/yr
25th Percentile
How we calculate this: we combine pay data from three sources, job postings, salaries self-reported by marketers, and pay verified by recruiters. Figures include base salary, bonus, and equity, and we update them as new data comes in, most recently on Jul 31, 2026.
Which companies pay the most?
| Company | |||
|---|---|---|---|
 Reli. In-house | $150,000 | $149K to $181K | 3 submissions |
 Kraft Heinz In-house | $145,500 | $131K to $158K | 4 submissions |
 ITW In-house | $123,000 | — | 3 submissions |
| $132,000 | $96K to $214K | 12 submissions | |
| $144,000 | $108K to $226K | 15 submissions | |
| $156,000 | $120K to $238K | 18 submissions | |
| $168,000 | $132K to $250K | 21 submissions | |
| $180,000 | $144K to $262K | 12 submissions | |
| $132,000 | $96K to $214K | 15 submissions | |
| $144,000 | $108K to $226K | 18 submissions |
Showing 1-10 of 11 companies
1 / 2
Recent submissions
| Role Type | Size | Location | |||
|---|---|---|---|---|---|
| $110,000 | 6 years | In-house | 501-1,000 | Chicago, IL | 1d ago |
| $105,000 | 4 years | Agency | 201-500 | Washington | 2d ago |
| $104,000 | 7 years | In-house | 1,001-5,000 | New York City, NY | 2d ago |
| $158,000 | 13 years | In-house | 201-500 | New York City, NY | 3d ago |
| $177,000 | 13 years | In-house | 201-500 | Dallas, TX | 4d ago |
| $196,000 | 3 years | Agency | 1-10 | Macon, GA | 4d ago |
| $203,000 | 11 years | In-house | 10,000+ | Atlanta, GA | 5d ago |
| $198,000 | 2 years | Agency | 11-50 | Indiana, PA | 1w ago |
| $172,000 | 3 years | In-house | -- | Minneapolis, MN | 1w ago |
| $179,000 | 1 year | In-house | 51-200 | Phoenix, AZ | 1w ago |
Showing 1-10 of 230 salaries
1 / 23
How does pay grow with experience?
Do in-house or agency roles pay more?
In-house
+21% more$125,000
$101K to $168KBased on 169 submissions
Agency
$103,000
$78K to $130KBased on 61 submissions
Does remote, hybrid, or on-site work pay more?
Remote
$100,000
Median total payBased on 30 submissions
Hybrid
+23% more$123,000
Median total payBased on 97 submissions
On-site
+16% more$115,500
Median total payBased on 80 submissions
Where does this role pay the most?
| Location | |||
|---|---|---|---|
Cupertino | $268,000 | — | 1 submission |
Bedford | $239,000 | — | 1 submission |
Northbrook | $235,000 | $233K to $239K | 2 submissions |
City | $132,000 | — | 12 submissions |
City | $144,000 | — | 15 submissions |
City | $156,000 | — | 18 submissions |
City | $168,000 | — | 21 submissions |
City | $180,000 | — | 12 submissions |
City | $132,000 | — | 15 submissions |
City | $144,000 | — | 18 submissions |
Showing 1-10 of 87 cities
1 / 9
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| Job Title | Total Pay | Range | Submissions |
|---|---|---|---|
| $88,000 | $68,000 to $125,000 | 11,035 submissions | |
| $93,000 | $70,000 to $138,000 | 4,059 submissions | |
| $78,000 | $64,000 to $100,000 | 2,754 submissions | |
| $120,000 | $85,000 to $168,750 | 2,422 submissions | |
| $85,000 | $69,750 to $113,000 | 2,356 submissions | |
| $160,000 | $118,000 to $195,000 | 2,256 submissions |
