Market Research Salaries in United States

Based on 294 verified submissionsLast updated Sep 17, 2026

What does a Market Research earn in United States?

The median total compensation for a Market Research in United States is $123,000, based on 294 verified salary submissions. Most Market Research pay falls between $96,000 and $158,500, and the top 10% earn $193,100 or more.

Top
$193K/yr
90th Percentile
High
$159K/yr
75th Percentile
Median
$123K/yr
50th Percentile
Low
$96K/yr
25th Percentile

How we calculate this: we combine pay data from three sources, job postings, salaries self-reported by marketers, and pay verified by recruiters. Figures include base salary, bonus, and equity, and we update them as new data comes in, most recently on Sep 17, 2026.

Which companies pay the most?

Company
Abbott
Abbott
In-house
$258,000$204K to $258K3 submissions
Amazon.com
Amazon.com
In-house
$199,000$174K to $210K3 submissions
Kraft Heinz
Kraft Heinz
In-house
$145,500$131K to $158K4 submissions
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Recent submissions

Role TypeSizeLocation
$66,0002 yearsIn-house201-500Atlanta5h ago
$90,0002 yearsIn-house10,000+Portage7h ago
$145,00010 yearsAgency501-1,000District of Columbia1d ago
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How does pay grow with experience?

Do in-house or agency roles pay more?

In-house
+26% more
$131,000
$101K to $168KBased on 211 submissions
Agency
$104,000
$78K to $138KBased on 82 submissions

Does remote, hybrid, or on-site work pay more?

Remote
$115,000
Median total payBased on 41 submissions
Hybrid
+7% more
$123,000
Median total payBased on 119 submissions
On-site
+2% more
$117,000
Median total payBased on 106 submissions

Where does this role pay the most?

Location
Pleasanton
$197,500$130K to $258K4 submissions
Minneapolis
$161,000$146K to $181K4 submissions
Culver City
$150,000$125K to $182K8 submissions
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People also look at

Job TitleTotal PayRangeSubmissions
$88,000$68,000 to $125,00013,804 submissions
$93,000$70,000 to $138,0005,139 submissions
$78,000$64,000 to $99,0003,598 submissions
$85,000$70,000 to $111,0002,966 submissions
$117,500$85,000 to $165,0002,852 submissions
$160,000$117,000 to $195,0002,694 submissions

Common questions about Market Research pay