Market Research Salaries in the US

Based on 320 salariesLast updated Nov 1, 2026

What does a Market Research earn in United States?

The median pay for a Market Research in United States is $117,000, based on 320 salaries. Most Market Research pay falls between $94,750 and $155,250, and the top 10% earn $191,300 or more.

Top
$191K/yr
90th Percentile
High
$155K/yr
75th Percentile
Median
$117K/yr
50th Percentile
Low
$95K/yr
25th Percentile

How we calculate this: most figures come from the pay ranges in marketing job ads, plus salaries marketers shared with us. Job ads usually show base pay only, so bonus and equity appear mainly in shared salaries. We update the numbers as new data comes in, most recently on Nov 1, 2026.

Which companies pay the most?

Company
Abbott
Abbott
In-house
$258,000$204K to $258K3 submissions
Amazon.com
Amazon.com
In-house
$199,000$174K to $210K3 submissions
Amazon
Amazon
In-house
$150,000$148K to $173K5 submissions
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Showing 1-10 of 15 companies
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Recent submissions

Role TypeSizeLocation
$100,0004 yearsIn-house51-200Vernon Hills1d ago
$83,0003 yearsIn-house10,000+Charlotte4d ago
$100,0007 yearsIn-house--New York City5d ago
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Showing 1-10 of 320 salaries
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How does pay grow with experience?

Do in-house or agency roles pay more?

In-house
+22% more
$125,000
$100K to $168KBased on 230 submissions
Agency
$102,500
$78K to $134KBased on 88 submissions

Does remote, hybrid, or on-site work pay more?

Remote
$110,000
Median total payBased on 43 submissions
Hybrid
+12% more
$123,000
Median total payBased on 129 submissions
On-site
+2% more
$112,500
Median total payBased on 116 submissions

Where does this role pay the most?

Location
Pleasanton
$197,500$130K to $258K4 submissions
Minneapolis
$161,000$146K to $181K4 submissions
Culver City
$150,000$125K to $182K8 submissions
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People also look at

Job TitleTotal PayRangeSubmissions
$88,000$68,000 to $125,00015,223 submissions
$93,000$70,000 to $136,0006,165 submissions
$78,000$65,000 to $100,0004,308 submissions
$84,000$70,000 to $110,0003,376 submissions
$116,000$85,000 to $165,0003,225 submissions
$158,000$115,000 to $194,0003,086 submissions

Common questions about Market Research pay