Director, Analytics Insights

Responsibilities

• 5%- Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
• 5%- Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
• 5%- Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
• 85%- Must be able to manage client expectations successfully throughout multiple engagement

Requirements

• thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients
• strong business acumen and superior client service skills
• supporter and advocate of diversity, equity and inclusion
• Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms

Preferred

• Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations
• Expert knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics
• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
• Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients
• Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3)
• Ad-servers and verification tools (i.e. Google Marketing Cloud, DoubleVerify)
• Demand Side Platforms (e.g. The Trade Desk)
• Site and app analytics (i.e. Google Analytics, Kochava)
• Social listening (e.g. Netbase)
• Data Management Platforms (e.g. Neustar)

Benefits

• discretionary bonus
• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays
• unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance