Manager - Social Intelligence and Consumer Insights

Responsibilities

• - Serves as BISSELL's subject matter expert for social listening, with past experience leveraging platforms such as Sprinklr, Brandwatch, and Talkwalker to monitor brand, category, and competitor conversation, while assessing capability gaps and identifying tool or process solutions to close them.
• - Builds and maintains social listening queries, dashboards, and reporting frameworks, leveraging AI-powered and automated tools to detect and prioritize signals and surface consumer sentiment and emerging trends in real time.
• - Translates social listening data into clear, actionable insight that influences innovation pipeline decisions, product development priorities, and go-to-market strategy.
• - Partners with Product, Brand, and Content teams to optimize content strategy, using engagement, sentiment, and conversation data to sharpen messaging, creative direction, and channel performance.
• - Provides insights to fuel content optimization assessment, identifying what is resonating and what isn't across channels to guide creative and content decisions.
• - Identifies and elevates emerging consumer needs, white space & competitive activity within current categories, and opportunities in new or adjacent spaces.
• - Collaborates cross-functionally to ensure social insights are integrated into broader consumer understanding.
• - Monitors and reports on brand health, share of voice, and sentiment trends versus competitors within the floor care and home care category.
• - Presents social listening findings and recommendations to cross-functional partners and leadership through compelling storytelling and clear, action-oriented deliverables.
• - Establishes and maintains a consistent cadence of insight delivery — weekly signal and trend snapshots and monthly deeper-dive reporting — tailored to the needs of each business area.

Requirements

• - Degree minimum: Bachelor’s Degree
• - Specific concentration: Marketing, Communications, Market Research, or related field
• - Experience level: 7+ years' experience in social listening, digital/social analytics, or consumer insights, with proven hands-on tool proficiency.
• - Formal training or certification in social/digital analytics, market research, or consumer insights preferred