Insights Lead Analyst, Amazon Focus

Responsibilities

• Partner with Client Leads and Commerce Leads to understand client objectives, performance questions, strategic moments, and analytical priorities.
• Support Client and Commerce Leads with accurate data narratives, technical explanations, reporting, and client-ready recommendations.
• Partner with Commerce Media and Commerce Operations teams to ensure insights inform planning, optimization, investment, and retail decisions.
• Join client discussions, business reviews, and technical readouts when specialized Commerce expertise is needed.
• Identify recurring analytical needs, risks, and growth opportunities that should be addressed through stronger analysis, testing, reporting, or measurement.
• Use Amazon Marketing Cloud, Amazon Advertising, Vendor Central, BI tools, dashboards, and relevant Commerce data environments to support insight generation and decision-making.
• Build AMC queries and analyses across audiences, campaign performance, new-to-brand outcomes, path-to-purchase behavior, and other custom client questions.
• Maintain working expertise in Amazon platform capabilities, retail data, and relevant Commerce environments such as Walmart Connect and Scintilla.
• Identify opportunities to improve reporting, dashboarding, documentation, automation, and Commerce insight-delivery workflows.
• Use approved AI and automation tools thoughtfully to improve data interrogation, pattern detection, and efficiency while validating outputs rigorously.

Requirements

• 5–7 years of experience in Commerce analytics, retail media, e-commerce analytics, marketing analytics, business intelligence, or a related field.
• Strong hands-on experience with Amazon Marketing Cloud, including SQL querying, audience analysis, campaign analysis, and custom analytical approaches.
• Strong experience with Amazon Advertising and Amazon retail data, including Sponsored Ads, Amazon DSP, Vendor Central, and related Commerce performance metrics.
• Strong SQL proficiency and experience with BI/visualization tools such as Tableau, Power BI, Looker Studio, or similar.
• Strong understanding of Commerce measurement, including new-to-brand, share of voice, market share, product-level performance, total sales, forecasting, testing, and incrementality concepts.
• Practical Python and/or R experience is preferred, particularly for custom analysis, forecasting, exploratory work, or lightweight modeling.
• Strong data storytelling, documentation, quality-control, organization, and cross-functional collaboration skills.
• Experience supporting Client Leads and Commerce account teams; direct client-facing experience is helpful but not the primary requirement.
• Comfort using AI to o ls responsibly to improve analytical efficiency and insight generation.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources