Marketing Research Manager

Responsibilities

• Independently under the guidance of the Customer Insights Director, leads primary qualitative and quantitative research projects, including clarifying business and market research objectives, designing research methodology, developing questionnaires and discussion guides, overseeing survey programming surveys, analyzing data, and delivering putting together summative reports and recommendations (either personally or in conjunction with external partners).
• Independently lead a variety of U.S. and global project types, including creative concept testing, messaging and communications testing, brand tracking, brand equity measurement, market landscape, market opportunity assessment, and similar projects.
• Partners closely with internal stakeholders and external research partners to recommend appropriate methodologies and ensure the successful development of the methodology and execution of the fieldwork.
• Leads the execution of all logistical aspects of research initiatives and vendor management, including screener development, respondent recruitment, recruits, and related administrative tasks (e.g., project proposal requests, vendor setup, invoice processing, and document control, ensuring quality, timing, and budget expectations are met).
• Develops and presents clear, compelling storylines with insightful data and provides recommendations by integrating findings into data with existing team knowledge and broader business context.
• Analyzes available syndicated and secondary research and extracts insights relevant to support and enhance primary research projects.
• Identifies common themes across all available research and data sources and synthesizes them into actionable insights that inform strategic decisions and customer-centric initiatives.
• Serves as a strategic research partner to collaborate and works cross-functional stakeholders, using insight-led recommendations to influence decisions and functionally to drive business results in a fast-paced environment.
• Applies AI-enabled and machine-learning-supported approaches to synthesize high-volume unstructured inputs, including social listening, app reviews, Amazon reviews, and verbatim feedback, into clear, normalized insight themes.
• Responsible for understanding and complying with quality standards and requirements as documented.

Requirements

• Experience independently planning and executing qualitative and quantitative market research projects in pharmaceutical, med tech/medical device, or consumer packaged goods organizations.
• First-hand experience with integrating brand market research methodologies in support of brand planning and execution plans.
• Exceptional written and oral communication skills, with the ability to translate data into compelling stories and influence stakeholders through clear, insight-led recommendations.
• Strong analytical skills, including quantitative data analysis and working knowledge of advanced research methods such as conjoint, discrete choice modeling, price elasticity, and segmentation.
• Strong attention to detail and ability to ensure accuracy, consistency, and quality across research deliverables.
• Proven ability to collaborate effectively with internal stakeholders, external vendors, and cross-functional partners while building positive working relationships.
• Strong project management and organizational skills, with the ability to independently manage multiple priorities, complex and execute projects, vendors, timelines, and budgets with appropriate supervision.
• Ability to independently identify and prioritize key research questions, recommend fit-for-purpose approaches, adapt quickly to shifting priorities, and learn new business issues with agility.
• Experience using syndicated and secondary research sources to assess market and competitive trends, size opportunities, contextualize and validate primary research findings, and translate integrated evidence into actionable business recommendations.
• Strong command of MS Office software (advanced user of PowerPoint and Excel).

Preferred

• Experience in the diabetes space.
• Experience with syndicated and secondary research knowledge of payer / insurance landscape in the US.
• Experience using AI-supported synthesis, automated theme coding, or machine-learning-enabled listening tools to analyze large volumes of qualitative or unstructured customer feedback.
• Familiarity with integrating emerging data sources such as social listening, app and marketplace reviews, CRM data, dashboards, or external intelligence platforms to create faster, more scalable, decision-ready insights.

Benefits

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community .
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.