Responsibilities

• Lead insight generation for the OPI portfolio by planning, executing, and synthesizing consumer research to support brand, innovation, and commercial initiatives
• Develop a deep understanding of the nail category, including consumer needs/behaviors, category drivers, category trends, purchase behaviors, path-to-purchase journeys, and emerging trends across both retail and professional channels
• Partner with Marketing and Innovation teams to evaluate new product concepts, claims, packaging, pricing, and go-to-market strategies through quantitative and qualitative research
• Monitor competitive activity, market shifts, and emerging brands to identify risks and opportunities within the evolving nail landscape
• Continuously evaluate and implement new research methodologies, AI-enabled tools, and analytics approaches to enhance insight generation and business impact
• Champion an insights-driven culture by ensuring the voice of the consumer, customer, and nail professional is embedded throughout the organization

Requirements

• 3+ years of experience in strategy consulting, consumer insights, market research or a similar / related field
• Bachelor’s degree in marketing, communications, economics, business, or related field
• Analytical thinker with excellent attention to detail and robust experience working with data
• Strong project management and prioritization skills, ability to effectively communicate with cross-functional partners
• Proficiency with Microsoft Excel and PowerPoint required; Power BI/ Tableau preferred. Experience with 3rd party data platforms (Nielsen, Circana, etc.) preferred
• Insatiable curiosity to learn, grow, and understand consumers and retailers.

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)