Responsibilities

• Survey design: Write and design quantitative and qualitative surveys for various audiences (professionals and consumers), including choosing question types, implementing logic, and ensuring the survey meets the client’s needs, prevents bias, yields statistically meaningful results, and aligns with the goals for the research.
• Survey administration and management: Manage end-to-end survey execution across panel providers (Centiment, Pollfish, Alchemer, CleverX, QuestionPro, and others). Upload the survey to our data partners’ survey platforms, launch the survey, review soft launch results, and retrieve the data for analysis. Conduct interviews or focus groups where needed.
• Data manipulation and cleanup: Clean and validate raw survey exports, detect outliers, remove low-quality responses, and reshape datasets for analysis.
• Survey data analysis: Using CSVs or XLSX files, extract key insights and data visualizations using either pivot tables or our own data analysis platform, maintaining high data quality standards. Translate complex findings into plain-language key takeaways for non-technical clients and content teams.
• Raw data analysis: Retrieve and manipulate data from client dashboards and data warehouses to create visualizations and pull insights for the content marketing team.
• Client communication and project management: Manage timelines and deliverables, and communicate professionally with clients throughout the project.
• Ideation and brainstorming: Come up with ideas for new research projects, working with content marketing and PR/media teams to suggest topics based on industry research gaps and opportunities.
• Content support: Support the creation and editing of various thought leadership assets (blog posts, executive bylines, reports, articles) by ensuring data accuracy and strategic alignment.

Requirements

• Market research experience: 3–6+ years of experience in market research or survey-based research. Able to extract clear, compelling narratives from data
• Marketing data analysis experience: Strong proficiency in data cleaning, analysis, and visualization for marketing teams. (Secret code: welovedata)
• Survey design and management proficiency: Proven ability to design and execute quantitative surveys from scratch, including questionnaire writing, sampling strategy, and field management
• B2B SaaS marketing experience : Proven track record pulling insights for B2B SaaS marketing teams, with deep understanding of the industry and team needs
• Project management capabilities : Experience managing 10+ concurrent projects with competing deadlines while maintaining quality standards
• Client-facing communication : Strong presentation and communication skills with experience managing client relationships and expectations

Preferred

• Familiarity with statistical methods beyond basic cross-tabs: regression, clustering, MaxDiff, conjoint, or similar
• Exposure to data visualization tools (Flourish, Datawrapper, or similar)
• Background or coursework in quantitative social science, behavioral economics, or a related field
• - Critical thinker : You question assumptions, identify gaps in logic, and bring fresh perspectives to client challenges rather than defaulting to generic marketing advice
• - Self-directed : You take ownership of projects from strategy through execution with minimal hand-holding; and proactively identify problems and solutions
• - Detail-oriented : You maintain high standards for accuracy, especially with data citations, statistics, and factual claims
• - Collaborative : You work well with strategists, designers, and writers to bring campaigns to life; you're open to feedback and contribute to team improvement
• - Adaptable : You quickly learn new industries, products, and brand voices; you're comfortable pivoting based on client needs or market changes
• - Continuous learner : You stay current on marketing research trends, AI's impact on the industry, and evolving best practices; you're always looking for ways to improve processes
• - Authentic voice : You value human-crafted narratives over exclusively AI-generated material

Benefits

• Hybrid work model: 2-3 days per week in our Framingham, MA office, 2-3 days per week remote
• Open and transparent company culture with direct access to leadership
• Generous paid vacation time
• Paid US federal holidays
• 401(k) retirement plan with competitive company matching
• Annual bonus
• Company laptop
• Comprehensive medical, dental, and vision insurance
• Professional development opportunities
• Collaborative, supportive team environment