[WEBTOON] Marketing Manager, Partnerships

Responsibilities

• End-to-End Campaign Leadership: Lead integrated partnership marketing campaigns from initial concept and pitch through go-to-market execution, launch, and performance analysis.
• Creative Concepting & Narrative Pitching: Develop original partnership concepts that authentically link WEBTOON IP, creators, and fandoms with partner brands. Craft compelling pitch decks and present strategic narratives to prospective partners and executive leadership.
• Go-To-Market (GTM) Strategy: Own comprehensive GTM campaign plans, defining objectives, target demographics, core messaging, channel mix, creative briefs, production timelines, budgets, and KPIs.
• Partner Alignment & Governance: Serve as the primary marketing liaison with high-profile entertainment partners; manage creative approvals, asset delivery, and brand guideline compliance to ensure campaigns launch on time and on brand.
• Cross-Functional Collaboration: Partner with Content, Social Media, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety to execute integrated activations across in-app placements, social, experiential events, and paid channels.
• Data & Performance Measurement: Monitor, evaluate, and report on campaign KPIs and brand lift metrics, converting data into actionable insights and playbooks for future collaborations.
• Industry & Culture Trends: Maintain a deep pulse on trends in entertainment, fandom communities, creator culture, and brand partnerships to keep WEBTOON at the forefront of cultural conversations.

Requirements

• 5+ years of professional experience in entertainment, brand, or consumer marketing, including 3+ years directly leading co-marketing or brand partnership campaigns.
• Demonstrated Track Record: Proven portfolio of successful partnership campaigns with clear examples of pitch decks, GTM strategy, and measurable outcomes.
• Pitch & Storytelling Excellence: Exceptional deck creation and presentation skills, with comfort pitching ideas to senior external executives.
• Full-Funnel Campaign Experience: Hands-on experience developing creative briefs, marketing plans, and managing asset production across social, video, and digital channels.
• Ecosystem Knowledge: Solid understanding of the broader marketing mix, including social media, influencer marketing, PR, performance marketing, and experiential activations.
• Fandom Fluency: Genuine appreciation and understanding of fandom-driven audiences, online communities, and fan behavior (e.g., comics, manga, anime, gaming, or pop culture).
• Cross-Functional Influence: Demonstrated ability to lead cross-functional project teams, navigate ambiguity, and drive alignment without direct authority.
• Analytical & Organizational Acumen: Strong organizational and multi-tasking skills, with the ability to analyze campaign metrics and synthesize data into strategic takeaways.
• Communication Skills: Outstanding verbal and written communication skills.

Preferred

• An active, established network of marketing and brand contacts across major entertainment studios, gaming publishers, music labels, or lifestyle brands.
• Familiarity with webcomics, digital storytelling platforms, or the broader creator economy.

Benefits

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• Generous PTO and Parental Leave Top-up
• 401K Contributions
• Commuter Benefits
• Global WEBTOON and LINE FRIENDS discount program
• Winter break shutdown and a whole lot more!
• With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. Join us and work with some of the biggest artists, IP, and fandoms in comics!