Website & SEO Specialist

Responsibilities

• Assist in improving website architecture, navigation, page layouts, and user journeys to enhance usability and engagement.
• Perform regular website audits to ensure content quality, functionality, and consistency across all pages.
• Monitor website performance, including traffic, engagement, conversion, and user behavior metrics, to identify optimization opportunities.
• Develop actionable recommendations based on data insights and help measure the impact of optimization initiatives.
• Support efforts to improve the website’s organic visibility across both traditional search engines and emerging AI-powered search experiences (e.g., ChatGPT, Perplexity).
• Conduct keyword research, competitor analysis, and content opportunity assessments using tools such as SEMrush or Ahrefs.
• Optimize website content and on-page elements following SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) best practices.
• Support Reddit-focused SEO and AEO initiatives in collaboration with the external agency, helping ensure brand visibility and accurate representation across Reddit search and AI-driven answer results.
• Monitor Reddit conversations and community trends relevant to the brand, and provide input to inform content and search optimization strategies.
• Support the operation, maintenance, and optimization of the corporate website, including publishing and updating content through the Content Management System (CMS).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Information Technology, or a related field.
• Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content optimization.
• Hands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), and SEO platforms such as SEMrush or Ahrefs.
• Strong analytical, organizational, project management, and problem-solving skills with excellent attention to detail.
• Self-motivated, proactive, and comfortable managing multiple priorities in a fast-paced environment.
• Understanding of AI-powered search trends and emerging search optimization practices (AEO/GEO) is a plus.
• Familiarity with Reddit’s platform dynamics and community culture, with a good sense of how content performs and surfaces in Reddit search and AI-powered answer engines is a plus.

Preferred

• Understanding of AI-powered search trends and emerging search optimization practices (AEO/GEO) is a plus.
• Familiarity with Reddit’s platform dynamics and community culture, with a good sense of how content performs and surfaces in Reddit search and AI-powered answer engines is a plus.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.