Local SEO Specialist

St. Louis, MO (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 hrs ago

Job Summary

Own end-to-end local SEO management for a service client, including Google Business Profile optimization, client communications, reporting, and growth across multiple locations.

  • Lead local strategy and client collaboration
  • Coordinate with data partners to improve citations
  • Develop and share progress insights and value demonstrations

Job Description

Responsibilities

  • Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
  • Communicate with clients as needed to discuss goals and deliver results
  • Collaborate with the client’s established data aggregator vendors and partners to boost inbound citation growth
  • Create, claim, and verify Google Business Profile listings across multiple locations
  • Optimize core GBP fields: business categories, descriptions, services, products, and attributes
  • Troubleshoot GBP suspensions, reinstatements, and verification issues
  • Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
  • Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided
  • Partner with SEO teams and account management to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
  • Identifying critical client/account issues and escalating them to appropriate executives in a timely manner

Requirements

  • 1-2+ years experience doing SEO work for clients within an agency environment
  • 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
  • 2 years client facing experience
  • Desire to lead local strategy for large-growth SEO client
  • Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
  • Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management
  • Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)
  • Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
  • Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)

Benefits

  • Fully Remote
  • Unlimited PTO
  • $100 Wellness Reimbursement Program
  • Quarterly training stipend for Professional Development
  • 401(k) with 3% Employer match (Safe Harbor)
  • 100% Employer-Paid Health Insurance (For Employee)
Rankings.io logo

Rankings.io

5.0 Glassdoor

Founded in 2013, Rankings.io was purpose-built with one goal in mind: delivering exceptional results for attorneys without compromising on customer service. While SEO was a growing field at the time of Rankings’ inception, very few companies specialized in SEO for attorneys and law firms. As a result, Chris Dreyer’s nascent agency found itself operating within a relatively small pool, but against others who were just as hungry to grow as he was. We all know that the legal profession not only attracts, but also tests some of the most competitive people in our society. After all, it’s a business in which (much of the time) there can be only one winner. The parallels between the legal vertical and legal SEO were not lost on Chris. Rankings sharpened its edge and, within a few years, found its greatest successes in possibly the most cutthroat of all niches: marketing for personal injury law firms. As a result, in 2018, Rankings niched down further and made personal injury SEO their sole focus. If Rankings’ previously competitive niche had been like swimming with piranhas in a very small pool, moving to only working with personal injury attorneys was like the proverbial knife fight in a phone booth: fast-paced, dangerous, and with precious little margin for error. In the past five years of exclusively serving personal injury law firms, Rankings has honed their skills to a razor finish. They have taken on clients in some of the most ruthless markets in the country, and they’ve produced results there that make the phrase “return on investment” seem simply an inadequate description. As Rankings moves into its second decade in operation, it is opening its doors once again to prospective clients in all areas of the legal field. Soon, firms in every practice area will learn what personal injury lawyers already know: We are Rankings.io. We play the game to win.

Founded in 2013
Marion, IL, US
134 employees (67 in marketing)
100% recommend to a friend
100% CEO approval

Salaries

SEO Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $80K. Based on 138 salaries.

See all Rankings.io salaries

Traffic Signals

Monthly Visitors
63.8K
Monthly Google Ads Budget
$266.5K
Traffic Source Mix
Search
45.5%
Direct
45.1%
Referral
6.4%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~151
Rankings.io logo

Local SEO Specialist

Rankings.io · St. Louis, MO · Remote