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Brandon

Website Performance Analyst

Mount Pleasant, SC (On-site)

$65K/yr – $75K/yrMid Level1+ years expFull time

Posted 3 weeks ago

Job Summary

Own data-driven marketing operations from data aggregation to client storytelling, leading analytics, optimization, tracking, reporting, testing, and client-facing presentations.

  • Data aggregation and analysis
  • Tracking setup and measurement
  • Reporting, dashboards, and client storytelling

Job Description

Responsibilities

  • Data Aggregation & Analysis: Extract, clean, and blend performance data from web analytics platforms, social media ad managers, marketing automation systems, and CRM solutions.
  • Campaign & Web Optimization: Analyze web traffic patterns, user behavior, conversion funnels, and paid marketing performance to surface actionable recommendations that optimize client ROI.
  • Tracking & Measurement: Implement, audit, and maintain tracking pixels and event tagging setups using Google Tag Manager to ensure accurate conversion tracking across digital properties.
  • Reporting & Dashboards: Build, maintain, and automate interactive client dashboards that clearly communicate marketing performance and business impact.
  • Testing & CRO: Assist strategy teams in setting up, monitoring, and evaluating A/B tests and conversion rate optimization (CRO) initiatives.
  • Client Presentation: Translate technical data into clear, visually compelling stories and presentations for both internal account teams and external clients.

Requirements

  • Education & Experience: Bachelor's degree in a quantitative or business field (Statistics, Business Analytics, Computer Science, Economics, Marketing, or equivalent practical experience) with 1-2 years of dedicated web and marketing analytics experience (agency background preferred).
  • Web & Event Analytics: Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Reporting & BI Tools: Hands-on experience building interactive dashboards using Looker Studio / Data Studio, Power BI, Tableau, Whatgraph, Funnel.io or Salesforce Marketing Cloud Intelligence.
  • Data Querying & Aggregation: Working knowledge of SQL for data extraction and experience using data connectors (e.g., Supermetrics, Fivetran, Whatgraph, Funnel.io).
  • Marketing Platform Familiarity: Familiarity with paid media ad platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and CRMs/Marketing Automation tools (Klaviyo, HubSpot, Salesforce, Mailchimp).
  • Core Competencies: Strong analytical mindset, sharp problem-solving capabilities, attention to detail, and the ability to articulate data-driven stories to non-technical stakeholders.

Benefits

  • Brandon offers a competitive benefits package, including top-tier insurance, flexible PTO, and a 401(k) match.
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Brandon

Brandon is a full-force marketing agency engineered to outsmart, outperform, and out-create the competition. We marry analytics with audacity, digital with disruption, and brand with bottom line. Our work earns attention—but more importantly, it earns results. From Fortune 500s to fearless startups, we help brands carve new lanes, not just fit in the old ones.

Founded in 1959
Mount Pleasant, South Carolina, USA
236 employees (58 in marketing)
www.thebrandonagency.com

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

Marketing Analytics median pay in the United States

$110K/yr

Most pay falls between $85K and $159K. Based on 1,922 salaries.

See all Marketing Analytics salariesSee more Marketing Analytics jobs
See all Brandon salaries

Marketing Team

Marketing Team Size
30 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
29.6%
Direct
53.9%
Referral
6.8%
Social
8.2%
Paid
1.2%

Headcount Trend

Current headcount: ~236
Brandon logo

Website Performance Analyst

Brandon · Mount Pleasant, SC · On-site