Web Design & Content Specialist

Missouri, USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize hospitality websites and digital marketing initiatives across brands, focusing on site management, SEO collaboration, analytics, and creative asset development. Lead annual website and digital marketing planning, measure KPIs in GA4, and coordinate with internal teams and partners to deliver engaging web experiences.

Own website management and content strategy
Lead analytics and reporting in GA4
Coordinate with IT, partners, and internal departments

Job Description

Responsibilities

Website management including design, content generation and working knowledge of HTML, CSS, JavaScript, and PHP
Collaborate with IT departments and third-party web and technology partners to maintain successful SEO
Collaborate with other hospitality departments to maintain content needs on websites; property events, leisure sales promotions, etc.
Stay educated and in-tune with new website trends in design and functionality
Monitor site analytics for all hospitality brands in GA4 by creating and maintaining relevant reports for tracking KPIs in GA4 and making improvements based on findings
Analyze relevant metrics and data and provide regular reports to Director of Marketing and Leadership Team
Thorough knowledge of Adobe Photoshop, Illustrator and InDesign, working primarily in a Macintosh environment
Bring concepts to life by creating strong digital visual messages with a targeted purpose
Thorough understanding of digital ad specs and UTM links
Proofread web content for grammar and spelling accuracy

Requirements

Minimum Degree Required: Bachelors Degree
Bachelor’s degree with an emphasis in Website Development, Graphic Arts, Computer Science, Communications or related field
4 years in website/design related field
Analytical skills required
Design, develop, and maintain engaging, user-friendly websites that align with brand standards and business objectives
Utilize WordPress, HTML, CSS, JavaScript, and PHP to support website functionality, enhancements, and troubleshooting
Develop digital content and creative assets using Adobe Creative Cloud and MacOS-based design tools
Monitor website performance and user engagement through Google Analytics (GA4) and recommend improvements

Benefits

Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time

Bass Pro Shops

3.6 Glassdoor

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Founded in 1972

Springfield, Missouri, USA

9.6K employees (675 in marketing)

www.basspro.com

65% recommend to a friend

79% CEO approval