Director, Creative (Copy/Art)
DEPT®
New York City, NY (Remote)
$144K/yr - $210K/yrAgencyFull-timeDirector/executive8+ years exp.
14 hrs ago
Web Design & Content Specialist
Missouri, USA (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 2 months ago
Job Summary
Own and optimize hospitality websites and digital marketing initiatives across brands, focusing on site management, SEO collaboration, analytics, and creative asset development. Lead annual website and digital marketing planning, measure KPIs in GA4, and coordinate with internal teams and partners to deliver engaging web experiences.
- Own website management and content strategy
- Lead analytics and reporting in GA4
- Coordinate with IT, partners, and internal departments
Job Description
Responsibilities
- Website management including design, content generation and working knowledge of HTML, CSS, JavaScript, and PHP
- Collaborate with IT departments and third-party web and technology partners to maintain successful SEO
- Collaborate with other hospitality departments to maintain content needs on websites; property events, leisure sales promotions, etc.
- Stay educated and in-tune with new website trends in design and functionality
- Monitor site analytics for all hospitality brands in GA4 by creating and maintaining relevant reports for tracking KPIs in GA4 and making improvements based on findings
- Analyze relevant metrics and data and provide regular reports to Director of Marketing and Leadership Team
- Thorough knowledge of Adobe Photoshop, Illustrator and InDesign, working primarily in a Macintosh environment
- Bring concepts to life by creating strong digital visual messages with a targeted purpose
- Thorough understanding of digital ad specs and UTM links
- Proofread web content for grammar and spelling accuracy
Requirements
- Minimum Degree Required: Bachelors Degree
- Bachelor’s degree with an emphasis in Website Development, Graphic Arts, Computer Science, Communications or related field
- 4 years in website/design related field
- Analytical skills required
- Design, develop, and maintain engaging, user-friendly websites that align with brand standards and business objectives
- Utilize WordPress, HTML, CSS, JavaScript, and PHP to support website functionality, enhancements, and troubleshooting
- Develop digital content and creative assets using Adobe Creative Cloud and MacOS-based design tools
- Monitor website performance and user engagement through Google Analytics (GA4) and recommend improvements
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
Bass Pro Shops
3.6 Glassdoor
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
Founded in 1972
Springfield, Missouri, USA
9.6K employees (675 in marketing)
65% recommend to a friend
79% CEO approval
Salaries
Creative median pay in the United States
Most pay falls between $83K and $155K. Based on 2,632 salaries.
Marketing Team
Marketing Team Size
480 (5% of company)
Median Career Experience
10 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Collin Mellott
Director of Marketing
At the company for 3 years 2 months
Dayle Duggins
Assistant Director of Digital Marketing | Bass Pro Shops Hospitality
At the company for 3 years 11 months
Robert Long
Director of Marketing
At the company for 6 years 6 months
Tim Scott
Senior Director, Direct Marketing and Operations
At the company for 21 years 5 months
Funding
Last Raise
Series Unknown, 11 years ago
Funding History
- Feb 2015Series Unknown
Traffic Signals
Monthly Visitors
13.5M
Monthly Google Ads Budget
$507.9K
Traffic Source Mix
Search
41.5%
Direct
47.2%
Referral
6.3%
Social
3.5%
Paid
1.2%
Headcount Trend
Current headcount: ~9.6K
News about Bass Pro Shops
Links
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