VP, Strategy- Audience and Channel Planning

Responsibilities

• Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
• Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
• Working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans Partners with analytics to ensure channel and audience frameworks are built based on latest performance data
• Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans.
• Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities.
• Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps.
• Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations.
• Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends.
• Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
• Partners with analytics on post-campaign and ongoing analysis and reporting, translating results into actionable recommendations for future initiatives.

Requirements

• Proven ability to lead integrated media strategy at a national or global scale.
• Strong experience partnering with agencies/partners to develop innovative, integrated ideas.
• Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.
• Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth.
• Excellent written and verbal communication skills. Strong leadership, organizational, and relationship building capabilities.
• Experience collaborating with performance and analytics teams to connect strategy to audiences to measurable outcomes.
• Fluency in digital platforms, audience targeting frameworks, and signal driven marketing.
• 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches
• Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required.
• 5+ years managing and developing teams.

Benefits

• highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.