Associate Media Director

Responsibilities

• The Associate Media Director is a full-time remote role responsible for leading media strategy and execution across health and wellness franchise clients.
• This position oversees the development of integrated media plans, ensuring alignment with client growth objectives and performance benchmarks.
• Day-to-day responsibilities include managing digital and traditional media campaigns, guiding channel selection and budget allocation, and monitoring campaign performance to drive optimization and ROI.
• The role involves collaborating closely with account, creative, analytics, and technology teams to connect media insights with broader marketing strategies and franchise needs.
• The Associate Media Director also mentors media team members, contributes to new business initiatives, and presents media recommendations and results to client stakeholders in a clear, data-informed manner.

Requirements

• Candidates should possess strong skills in media planning and media strategy, with experience building integrated, performance-driven campaigns.
• Candidates should possess skills in digital media and digital marketing, including paid search, paid social, programmatic, and other online channels.
• Candidates should possess familiarity with new media platforms and emerging channels to test, learn, and scale innovative approaches.
• Candidates should possess proficiency in analytics and reporting tools to evaluate performance, optimize campaigns, and communicate results clearly.
• Experience managing multi-location or franchise marketing programs and coordinating national, regional, and local efforts is highly beneficial.
• Demonstrated ability to lead and mentor media teams, collaborate cross-functionally, and manage multiple projects and deadlines is preferred.
• Strong communication, presentation, and client-facing skills, with the ability to translate complex data and media concepts into actionable recommendations.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience.

Preferred

• Experience managing multi-location or franchise marketing programs and coordinating national, regional, and local efforts is highly beneficial.
• Demonstrated ability to lead and mentor media teams, collaborate cross-functionally, and manage multiple projects and deadlines is preferred.