Associate Media Planning - Home Improvement Retail

Responsibilities

• The Associate, Integrated Media Planning Home Improvement - Retail assists in the coordination and execution of media plans under the guidance of a Senior Associate and Manager.
• As the day-to-day support to their respective strategy team, some daily responsibilities involve collaborating closely with cross-functional and investment buyers, maintaining and updating tracker reports, gathering data to support a media recommendation, and updating media activity flowcharts and timelines.
• At the entry-level, the Associate will begin to develop a working knowledge of the media space inclusive of online and offline channels such as, but not limited to, TV, Streaming, OOH, Digital and Social.
• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
• Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.TA to provide

Requirements

• Graduate of a four-year college or university
• 0-1 year of business experience or industry internships
• Intermediate proficiency with Microsoft Office, especially Excel, PowerPoint and Word
• An eagerness and passion to learn about media planning across channels and platforms
• Strong organization skills and high attention to detail