Media Planning Manager

Responsibilities

• Develop data-informed media plans using audience insights, channel strategy, and client business objectives to support measurable campaign outcomes.
• Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities.
• Optimize digital media campaigns across programmatic, Google products, YouTube, connected TV, search, social, and other digital channels to improve performance.
• Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support accountable campaign delivery.
• Present campaign updates, performance insights, and strategic recommendations to clients, Media Operations, Analytics, and internal stakeholders.

Requirements

• 5+ years of digital media planning experience, including 1+ year managing planning workstreams, team members, or campaign delivery across client accounts.
• Experience supporting healthcare, pharmaceutical, or life sciences clients, with responsibility for media planning, optimization, reporting, or campaign delivery.
• Hands-on experience with GA4, DoubleClick Campaign Manager, DoubleVerify, and Prisma for reporting, optimization, trafficking inputs, or campaign performance analysis.
• Experience managing digital media budgets, spend pacing, approvals, and performance accountability across biweekly or monthly reporting cycles.
• Experience planning or optimizing campaigns across programmatic, Google products, YouTube, connected TV, search, social, or other digital media channels.
• 2+ years of client-facing experience presenting media plans, performance results, insights, or recommendations, plus advanced Microsoft Excel and PowerPoint experience producing client-ready deliverables.

Preferred

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience partnering with Media Operations, Analytics, Ad Ops, Creative, Strategy, or Client Services teams across integrated campaign delivery.
• Experience managing vendor relationships, partner communications, media opportunities, or external media recommendations.
• Experience adapting campaign plans, reporting, or timelines across multiple deliverables with shifting client priorities.