Responsibilities

• Develop and execute comprehensive product marketing strategies aligned with overall business objectives, focusing on SaaS offerings and B2B markets.
• Lead market research initiatives to identify customer needs, industry trends, and competitive positioning, translating insights into actionable plans.
• Collaborate closely with product management, sales, and engineering teams to define product positioning, messaging, and value propositions that differentiate our solutions.
• Oversee the creation of compelling content including product demos, technical marketing materials, case studies, and brand storytelling to engage target audiences.
• Manage cross-functional teams on product launches, ensuring seamless execution through project management best practices and Agile methodologies.
• Utilize marketing analytics and data analytics tools such as SQL to measure campaign effectiveness, optimize strategies, and support data-driven decision making.
• Drive digital marketing initiatives across channels including email campaigns, social media, SEO/SEM, and online advertising to maximize reach and engagement.
• Present strategic plans and campaign results to executive leadership with clarity and confidence, fostering alignment across departments.

Requirements

• Proven track record in senior product marketing roles within SaaS or software development companies, with extensive experience in B2B marketing environments.
• Strong background in market analysis, customer segmentation, and industry trend evaluation to inform product positioning strategies.
• Demonstrated success managing complex product launches from conception through execution using project management tools and Agile frameworks.
• Technical marketing experience with a solid understanding of software development processes and digital marketing techniques.
• Exceptional writing skills for creating persuasive content that tells compelling brand stories while clearly communicating technical features.
• Expertise in marketing management including campaign planning, analysis skills for measuring ROI, and familiarity with marketing analytics platforms.
• Ability to lead cross-functional collaboration effectively across teams such as sales, product management, engineering, and customer success.
• Strong presentation skills with the ability to communicate complex ideas clearly to diverse audiences using engaging visuals and storytelling techniques.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance