Responsibilities

• Build sales enablement assets, including battlecards, talk tracks, and objection handling guides, for both internal sellers and the Nordic distributor network
• Coordinate and deliver sales trainings both live and course-based collaborating with product and technical teams
• Adjust messaging for specific target verticals based on understanding of the verticals' requirements and our product capabilities
• Translate technical and regulatory context, such as the EU Cyber Resilience Act, into value propositions that sellers can use with compliance-conscious enterprise buyers
• Ensure product positioning carries cleanly into external-facing content across channels and speaks to developers trying our product and engineering leaders making a purchase decision
• Own messaging for new and existing features, translating product capability into language that is credible to firmware engineers and technical leaders
• Project manage launches end-to-end and create announcement copy, feature page content, webinar materials and more as required
• Create and update marketing-facing product content such as landing pages, product update emails, in-app announcements, feature page FAQ

Requirements

• Several years experience in product marketing for a technical or developer-facing product
• Experience working closely with sales teams on enablement and content that sellers actually use
• Experience supporting both self-serve and sales-assisted go-to-market motions, or strong exposure to at least one with clear aptitude for the other
• Strong writing skills across audiences, from tight developer content to sales-ready enablement material
• Comfort synthesizing qualitative input, such as sales calls and customer conversations, into clear and defensible insight
• Familiarity with the embedded or IoT hardware and software landscape is a plus, but your core PMM skill set is more important than your industry background
• Strong cross-functional collaborator, comfortable working closely with both technical and commercial teams to deliver projects
• Comfortable and confident with public presentations and delivering educational content both virtually and in-person
• Independent, self-directed and able to move between content creation and channel enablement work without needing constant direction
• Curious and detail-oriented, especially when translating technical or regulatory material into content for a non-expert audience

Benefits

• The salary range for this role is (165.000 - 235.000 USD). Exact salary is determined by skills, qualifications, and experience.
• We also offer an annual discretionary bonus and long-term incentive plan
• Medical and Dental benefits. 100% employer-paid option for employees.
• Health Savings Account or Flexible Spending Account
• Other voluntary benefits available, like disability and life insurance
• 401 (k) with employer match
• Generous family-friendly leave policies for vacation, personal time, sick time, and parental leave
• Opportunities for professional development and mentorship