Responsibilities

• Launches and programs: Lead launch planning and execution end to end, including launch briefs, campaign coordination, and enablement, partnering with Content, Design, Web/Digital, and Demand Generation to keep programs on message and on schedule.
• Positioning and messaging: Own the CPQ messaging and positioning framework, translating complex configure-price-quote capabilities into compelling narratives for technical and business buyers.
• GTM strategy: Partner with Product Management to define market opportunities, target segments, and differentiated value propositions, and adapt messaging and plans for regional markets with EMEA and other regional teams.
• Customer marketing: Design and run programs that drive upsell, expansion, and advocacy across the CPQ customer base, including building a customer reference program and a library of case studies.
• Market and competitive intelligence: Use market research, customer interviews, and competitive analysis to shape pricing and packaging recommendations, and present insights to Product Management and marketing leadership.
• AI and automation: Use AI and automation tools intentionally to improve how work gets done by identifying repeatable use cases, enhancing output quality, and continuing to drive business outcomes as tools evolve.

Requirements

• 3+ years of experience in product marketing or relevant customer marketing experience in a B2B SaaS environment.
• Demonstrated experience developing messaging and positioning for a software product.
• Experience building or supporting customer reference and/or case study programs.
• Strong understanding of go-to-market strategy and sales enablement in a SaaS environment, with the initiative to use AI-assisted tools to work efficiently as they evolve.
• Exceptional communication, storytelling, and presentation skills.
• Bachelor's degree in Marketing, Business, or Communications, or equivalent practical experience.

Preferred

• Experience with CPQ, PLM, or other manufacturing/engineering software.
• Familiarity with customer marketing or advocacy platforms and reference-management tools.
• Strategic and analytical thinker with a bias for action.
• Comfortable operating in a fast-paced, high-growth, PE-backed environment.
• Passionate about building durable customer relationships and community.
• AI-savvy and curious, comfortable using AI tools in day-to-day marketing work.

Benefits

• All fulltime (30+ hours) employees are eligible for PTO, Sick and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program.