Responsibilities

• Market Insight Leadership: Be market and customer obsessed. Drive ongoing market, customer, and competitive research to inform positioning and long-term messaging strategy translating insights into actionable recommendations for the business.
• Own Product Positioning: Lead the creation, refinement, and articulation of the Grow products positioning and messaging, ensuring clarity, consistency, and market relevance.
• This includes effectively positioning our Grow product and our Grow product within Guilds suite of other products.
• Shape the Narrative: Develop and maintain the strategic product narrative that communicates Guilds unique value and competitive differentiation to employers, employees, partners, and the broader market.
• Strategic Storytelling: Translate customer pain points and market differentiation into high-impact, narrative-driven assets (e.g., market-facing decks, core product messaging guides, executive talking points) that enable internal and external stakeholders to communicate Guild Grows core value proposition.
• Cross-Functional Alignment: Partner closely with Product, Marketing, Employer Partnerships, Sales, Executives, and Enablement teams to ensure alignment around core product positioning and consistent delivery of the strategic narrative.
• Product Influence: Influence the product roadmap by gathering and synthesizing customer and market insights to ensure our positioning and narrative align with evolving customer needs and competitive dynamics.

Requirements

• Proficiencies 6+ years in product marketing or related field, with a proven track record in positioning and messaging preferably in B2B SaaS or HR Tech.
• Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences, especially HR or L&D buyers.
• Demonstrated expertise in competitive analysis, market research, and leveraging insights to shape high-level product strategy.
• Expertise in positioning and messaging for a product suite, including effectively nesting multiple products or capabilities under a hero product.
• Experience driving alignment and building consensus across executive and cross-functional teams, especially in highly complex organizations with complicated products.
• Confidence working directly with executive leadership (Chief Commercial Officer, Chief Marketing Officer, and Chief Executive Officer) to build and refine effective positioning.
• Ability to translate details & data to the 30,000-foot view, connecting market trends and customer needs to long-term positioning.
• Analytical mindset with experience leveraging data to inform strategy and measure success.
• We are committed to equal pay for equal work and believe in compensation transparency. All salary ranges are standardized nationwide and will not vary by region.