Responsibilities

• What You'll Own Positioning and Messaging
• Own the narrative for assigned products and use cases, including investigation, threat hunting, fraud and brand protection, detection enrichment, and API-first data consumption. Keep it current as the product and market evolve.
• Write for two audiences at once: the SOC analyst or threat hunter who has to trust the data, and the CISO or SOC Director who has to justify the spend.
• Maintain the messaging framework so the website, sales team, partners, and campaigns all say the same thing and mean it.
• Translate technical depth into buyer language without flattening what makes DomainTools different: 25+ years of data, predictive Risk Scoring, guided infrastructure pivots, and AI-native access via the MCP Server.
• Launches and Go-to-Market
• Plan and run go-to-market for product launches and major releases in partnership with Product, Engineering, Sales, and Demand Generation.
• Define the full launch package: audience, narrative, asset list, enablement plan, and how you'll know it worked. Not just an announcement.
• Translate the roadmap into a launch calendar the rest of the team can execute against, with enough lead time to do it well.
• Own the AI and agentic SOC narrative as a launch pillar in its own right, positioning the MCP Server, AI-native workflows, and the shift from analyst-assisted to autonomous investigation as a coherent, compelling story for the market.

Requirements

• 5+ years in B2B product marketing, with meaningful time in cybersecurity. Threat intelligence, DNS or domain data, fraud, security analytics, or SOC-facing products is a strong plus.
• A portfolio that shows messaging, a launch, and sales assets, not only campaign work. We want to see the battle card, the brief, and the deck, not just the email sequence.
• The ability to make technical products legible without flattening them. DomainTools buyers are practitioners. They'll know if you've oversimplified.
• Comfort with enterprise security cycles, including intelligence buyers and vendors who consume data via API, not just UI-first buyers.
• Enough cyber fluency to brief a sales engineer or a threat intelligence analyst without a handler in the room. You don't need to have been a SOC analyst, but you need to understand what one does.
• Genuine curiosity about AI in security operations. The agentic SOC isn't a future state. It's happening now. You should have a point of view on what it means for how security teams buy, evaluate, and use intelligence tools.
• Clear, confident writing. You'll write a significant portion of this job yourself, from solution briefs to competitive one-pagers to internal training decks.
• Cross-functional instincts. You'll work closely with Product, Sales, Research, and Demand Gen. You'll influence and earn trust through the quality of your work.

Preferred

• Hands-on experience with investigative or threat intelligence platforms.
• Experience marketing API or data products, not only UI-first tools. DomainTools is increasingly consumed programmatically, via API, data feeds, and the MCP Server.
• Familiarity with agentic AI workflows and how security teams are integrating LLMs into SOC operations. The MCP Server is a live, growing product and a central part of our story going forward.
• Experience building or marketing within a technology partner or reseller ecosystem, particularly across SIEM, SOAR, XDR, or TIP platforms.
• Analyst-relations or partner-marketing exposure.
• Familiarity with SOC, fraud, or brand protection buying groups.
• Experience marketing to or within the public sector or federal government.

Benefits

• DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits.