Responsibilities

• Product Positioning, Messaging & GTM: - Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors. - Create and maintain buyer personas to better understand target audiences. - Plan and execute go-to-market strategies for product launches. - Collaborate with cross-functional teams, including product, marketing, sales, and customer success
• Go-To-Market Enablement: - Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team - Train sales teams on product features, benefits, and how to effectively sell the product - Equip customer success with the messaging and resources they need to drive adoption, retention, and expansion conversations
• Channel & Content Creation: - Shape the partner-facing value proposition and core sales plays that resellers can run without Fieldguide in every room, then hand them off as repeatable content - Build the full corporate IA content engine: webinar program, event strategy, and the supporting library — sales decks, demos, one-pagers, battle cards, and partner-facing versions of each. - Partner with Revenue Marketing on the webinar and event calendar end to end: topics, speakers, follow-up nurture paths, and reseller co-hosting
• Market & Buyer Expertise: - Deep fluency in the corporate internal audit buyer: CAEs, IA directors, and audit committee stakeholders; their pressures and buying process. - Competitive intelligence ownership for the corporate IA space: incumbent GRC/audit platforms, build-vs-buy dynamics, and where agentic AI changes the evaluation - Partner with sales and the reseller channel on ICP definition, qualification criteria, and pricing/packaging feedback loops before we have win/loss history

Requirements

• 10+ years of product or content marketing experience in internal audit or adjacent SaaS organizations, or equivalent internal audit experience with a fast ramp into marketing
• Strong writer across blogs, newsletters, case studies, and webinars
• Comfortable in a fast moving environment with an evolving roadmap
• A self starter who owns workstreams end to end, communicating status and surfacing blockers proactively
• Strong project management skills, able to prioritize across concurrent workstreams
• Adaptable across tools and systems, with the judgment to find efficiencies and use AI effectively

Benefits

• Competitive compensation packages with meaningful ownership
• Flexible PTO
• 401k
• Wellness benefits starting on your first day
• Technology & Work from Home reimbursement
• Flexible work schedules