Responsibilities

• Own corporate and product positioning, messaging architecture, buyer personas, priority use cases, differentiation, and proof standards; ensure consistent narratives across product, industry, campaign, website, and sales experiences
• Shape Orange Logic’s market narrative and category strategy across digital asset management, content operations, content orchestration, and AI-driven shifts; identify the conversations and claims the company can credibly lead
• Lead product marketing strategy and establish a tiered go-to-market launch framework, connecting roadmap priorities to audiences, messaging, enablement, customer communications, activation plans, and measurable outcomes
• Build a continuous market and competitive intelligence practice using customer and prospect insight, win/loss learning, competitor developments, analyst perspectives, and Sales feedback to inform positioning, GTM, and Product decisions
• Own analyst relations strategy and market education, including analyst priorities, briefing narratives, supporting evidence, executive preparation, and structured follow-through on analyst feedback
• Define the customer evidence strategy by industry, use case, persona, and strategic claim; partner with Sales, Customer Success, and Content to identify advocates, substantiate outcomes, and activate reusable proof
• Develop sales and SDR enablement frameworks, competitive guidance, value narratives, launch materials, and training that improve buyer conversations and support enterprise deal progression
• Shape executive thought-leadership themes and market points of view, partnering with Content, Communications, and executives on credible articles, speaking narratives, analyst engagement, and strategic market moments
• Maintain deep, hands-on product fluency through regular Link usage, Product collaboration, roadmap and release reviews, demos, and applicable Orange U certification; translate technical capabilities into buyer problems and business value
• Use AI-enabled research, intelligence, and repeatable workflows to accelerate insight generation, messaging development, competitive monitoring, and launch preparation while protecting accuracy and source quality; lead cross-functional initiatives with clear accountability and measurable impact

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• 7+ years of product marketing experience in B2B SaaS environments, preferably within enterprise or sales-led growth organizations
• Proven success leading product launches, GTM initiatives, and sales enablement programs in complex technology markets
• Strong experience developing strategic messaging, positioning frameworks, and value-based storytelling for technical and executive audiences
• Experience supporting enterprise sales organizations with enablement content, competitive strategy, and customer-facing messaging
• DAM, content management, martech, or related enterprise software experience strongly preferred
• Demonstrated ability to influence cross-functional stakeholders and drive alignment across Product, Marketing, and Sales teams
• Strong analytical and strategic thinking skills with a data-driven approach to decision-making
• Exceptional written, verbal, and presentation communication skills
• Experience working in fast-paced, high-growth technology environments preferred

Benefits

• Competitive compensation
• Medical, Dental, & Vision Insurance
• Life & Disability Insurance
• 401(k) & Roth with 4% employer match (fully vested)
• 20 Days PTO
• 8 Weeks Parental Leave
• 8 Company Holidays
• Remote Work Environment