Responsibilities

• Build, lead, and develop a high-performing product marketing team, providing coaching and clear prioritization across competing demands.
• Set the strategic agenda and operating rhythm for the product marketing function, ensuring the team's work ladders up to company and marketing leadership priorities.
• Manage budget and vendor relationships (e.g., agencies, content production, tools) supporting the product marketing function.
• Act as a trusted advisor to the VP of Marketing and senior leaders across product, sales, and marketing, helping shape our overall go-to-market strategy for launches, expansions, and growth initiatives.
• Bring a big-picture, executive-level perspective to strategy conversations, pulling together market, competitive, and customer insight into recommendations leaders can actually use.
• Own our product positioning and messaging, making sure it clearly connects to business results and drives revenue and pipeline.
• Build a cohesive narrative across our multi-product, multi-solution portfolio, showing how our offerings fit under one umbrella and simplifying go-to-market messaging for internal teams and buyers alike.
• Build messaging frameworks the whole company can use, so brand, demand gen, events, sales, and customer teams are all telling the same outcome-focused story.
• Clearly understand our market’s needs, circumstances, and key initiatives so we can more accurately position our solutions. This will involve rapid discovery for new markets and industries we aim to target.
• Translate complex products and services into simple, credible value propositions that help buyers understand our solutions, building their confidence to buy, and move deals forward.

Requirements

• Bachelor’s degree
• 10+ years of B2B product marketing experience
• 3+ years directly managing product marketers

Preferred

• Experience in B2B product marketing in services, software platforms, or complex enterprise offerings
• Strong understanding of B2B services and how senior leaders make purchasing decisions
• Experience marketing to HR or L&D audiences
• Track record of leading end-to-end launches or market expansions, from insight to narrative to enablement to measurement, across a team and departments rather than solo execution
• Proven success marketing high-value, intangible solutions where differentiation depends on clarity of value rather than features
• Expertise in structured messaging frameworks that scale across marketing and sales
• Solid understanding of enterprise sales motions and how to operationalize messaging in real-world sales environments
• Demonstrated ability to hire, coach, and retain strong product marketing talent, and to set team direction amid ambiguity
• Experience in healthcare, finance, construction, manufacturing, or tech
• Strong executive presence with the ability to synthesize input, influence stakeholders, and drive alignment at the senior leadership level

Benefits

• Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.