Product Marketing Lead

California, MO (Remote)

$135K/yr – $165K/yrSenior Level4+ years expFull time

Posted 2 hrs ago

Job Summary

Own and refine Shorthand’s messaging and go-to-market strategy, translating buyer insights into repeatable tools, assets, and launches that drive sales impact.

  • Shape positioning and core value props with leadership
  • Enable sales with messaging, proof points, and decks

Job Description

Responsibilities

  • Shape Shorthand’s positioning, segmentation, and core value propositions with the CEO and our Marketing, Sales, and Product leaders, giving Shorthand a distinctive voice and point of view
  • Develop a deep understanding of our buyers, users, market, and competitors, and turn it into tools the whole company uses
  • Build messaging frameworks, use cases, and proof points that support a sales-led motion, from first touch through to expansion
  • Work with customers to learn how they measure the value of Shorthand, and turn that evidence into reusable proof
  • Make Sales more confident and effective, with sharper deal narratives, objection handling, competitive positioning, and supporting decks and one-pagers
  • Make sure people who sign up to try Shorthand understand its value quickly, and help turn that early interest into sales conversations
  • Lead product and feature launches end-to-end — strategy and KPIs, the narrative, and coordinating execution across the company
  • Bring customer, market, and competitive perspective to decisions on pricing and packaging
  • Keep our voice and messaging consistent across the website, product pages, sales materials, lifecycle emails, and in-product touchpoints
  • Work with Product and Design on how features are framed, named, and introduced to customers

Requirements

  • A bachelor’s degree in marketing, business, journalism, communications, or a related field, or equivalent industry experience.
  • At least 4 years in product marketing or a closely related role, ideally in B2B SaaS or technology.
  • A track record of positioning work you drove yourself.
  • A conviction that products should stand out. You’d rather be memorable than safe and forgettable, but you know the difference between personality and gimmick.
  • Experience supporting a sales-led motion with enterprise buyers, including sales enablement materials (decks, one-pagers, launch assets) that you can tie to revenue outcomes.
  • Demonstrated success in partnering with leadership and cross-functional teams (including Sales, Product, and Marketing) to influence product, pricing, and go-to-market decisions.
  • Outstanding writing and communication. You’ll work closely with our content team, but they won’t be your ghostwriters: you’ll write shippable copy yourself, from website headlines and product pages to launch emails and sales decks. You can appeal to a specific buyer in a voice that’s energetic and never flat.
  • The ability to balance strategic thinking with hands-on execution, prioritizing impact while maintaining high standards.
  • A passion for visual storytelling and communicating product value on the web.
  • Show us your work. Please include links to at least two pieces of work you’ve created — content, messaging, or sales enablement. If you include a cover letter, we’d love to hear from you, not Claude.

Benefits

  • Options for working your way: fully remote working, flexible hours and an allowance for a co-working space if you prefer.
  • True autonomy, with the freedom to grow the role, and the chance to shape how our product is perceived, positioned, and sold.
  • The opportunity to work in a growing SaaS company that is still small enough that you can make a real impact.
  • An allowance for setting up your home office, a laptop, and any peripherals you need to do your job.
  • An Employee Option Plan for all team members.
  • A Health and Wellness fund to support your healthy lifestyle, as well as access to coaching and counseling services.
  • Paid parental leave if you are growing your tribe.
  • A 401(k) plan and 100% employer-paid healthcare premiums for US-based team members.
  • An annual learning allowance to support your professional development.
  • The base salary range for this position is US$135,000–$165,000. Actual compensation will depend on your skills, experience and local market benchmarks.
Shorthand logo

Shorthand

4.7 Glassdoor

Your organisation’s stories deserve more than a boring PDF that nobody finishes reading.Shorthand is the beautifully simple visual storytelling platform that combines scroll-driven animation, cinematic media, and interactive elements like charts and tables to turn stories into immersive digital experiences. All without code or developer help. From newsrooms to non-profits, universities, and enterprise marketing teams, Shorthand is trusted by brands like Amazon, TripAdvisor, Honda, BBC News, and hundreds more to publish stories that get up to 10x higher engagement compared to traditional formats.Want to start publishing stories that are more engaging and meet your content goals? Visit our website to start publishing 👇

Founded in 2013
Petrie Terrace, Brisbane, Brisbane Adelaide Street, Brisbane Gpo, Brisbane-City, Parliament House, Brisbane City, Brisbane City Dc, Spring Hill, Queensland, AUS
65 employees (12 in marketing)
1% recommend to a friend

Salaries

Posted range

$135K/yr – $165K/yr

Taken straight from the job posting.

See all Shorthand salaries

Marketing Team

Marketing Team Size
7 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$7.6M
Last Raise
$7.6M
Private Equity

Funding History

  • Apr 2021
    Private Equity • $7.6M

Traffic Signals

Monthly Visitors
234.1K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
36.9%
Direct
41.5%
Referral
9.3%
Social
3.2%
Paid
0%

Headcount Trend

Current headcount: ~65
Shorthand logo

Product Marketing Lead

Shorthand · California, MO · Remote