Responsibilities

• Understand the competitive marketplace and the differentiators our products offer by comparison, with a full understanding of the college and career planning market
• Develop and refine buyer personas for our product and services
• Cultivate subject-matter expertise on Encourage products and our use cases, enabling Sales, Product, and the rest of the Marketing team with subject matter knowledge, as well as FAQs and internal resources
• Collaborate with VP of Encourage Marketing to develop seasonal go-to-market plans and drive their execution
• Develop content, positioning statements, target personas for use in email campaigns, website copy, marketing collateral, and sales presentations
• Understand and support our Partnerships and other client-facing teams, training them on the problems our products address in the market, keeping their knowledge up to date, and developing internal and external tools
• Collect feedback from the market and market-facing teams to inform product positioning and innovation
• Work closely with Product Management on new product releases and lead product launch activities
• Represent Encourage in person and/or virtually at industry conferences, partner meetings, client visits, school and district demos, focus groups, and other priority events. Anticipated travel is 10% - 20%.
• Within 1 month, you'll: Understand what makes Encoura an amazing organization. You will complete the onboarding process, meet with marketing, research, product, services, and sales teams. You will learn how your role interacts with other team members across the organization. You will have developed an understanding of how our clients use the Encourage products and the value it provides to the marketplace. You will begin working on marketing assets for upcoming product releases.

Requirements

• Bachelor's degree and at least seven years of relevant experience
• Minimum five years of experience in B2B marketing
• Experience from a high-tech SaaS company, education tech industry experience preferred
• Experience with go-to-market planning and execution
• Working knowledge of the Pragmatic Marketing approach, with direct experience preferred
• Experience providing industry-level messaging & positioning and clearly articulating value and differentiation
• Experience working closely with field sales teams both to deliver content and to gather feedback
• Experience with Salesforce Sales Cloud, Marketing Cloud, or a similar CRM/marketing automation platform
• Excellent communication skills, including writing and presenting
• Ability to execute multiple projects simultaneously and complete projects with tight deadlines

Preferred

• Experience from a high-tech SaaS company, education tech industry experience preferred
• Experience with go-to-market planning and execution
• Working knowledge of the Pragmatic Marketing approach, with direct experience preferred
• Experience providing industry-level messaging & positioning and clearly articulating value and differentiation

Benefits

• Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.