Responsibilities

• Voice of the market
• Build and run an ongoing, repeatable process for market research, competitive intelligence, and voice of the customer.
• Lead win-loss analysis to uncover what drives buyer decisions in each segment.
• Translate insights into positioning recommendations for Sales, Product, and Growth Strategy & Ops.
• Positioning & messaging
• Own core product positioning and messaging across segments (e.g. enterprise employers, union/public sector, payers, consultants)
• Refine buyer personas and value propositions for each segment.
• Lead payer positioning as the first priority, laying the foundation for payer go-to-market as it scales.
• Align segment messaging with the company-level narrative in partnership with the Head of Product Marketing.
• Case studies & proof points

Requirements

• 8+ years of experience including 3+ years in B2B healthcare product marketing (e.g., digital health, benefits, payer, or health tech).
• Track record owning positioning and messaging for complex B2B healthcare buyers, including owning messaging end to end for a new product or segment, from research through enablement and launch.
• Experience running market research, competitive intelligence, and voice-of-customer or win-loss programs, and translating findings into positioning.
• Hands-on experience building and delivering sales enablement independently, including pitch decks, one-pagers, battlecards, sales training, and an RFP response library.
• Experience turning clinical and financial outcomes into case studies and proof points, working within PHI/HIPAA requirements and clinical/legal review.

Preferred

• Experience selling into health plans, TPAs, captives, or stop-loss carriers is a plus.
• Experience with Gong, Seismic, and other common GTM tools is a plus.