Encoura

Company overview

Our mission at Encoura® is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals.We provide custom technology solutions that combine Eduventures® thought leadership research, data science, strategic enrollment and multi-channel marketing services to serve over 2,000 higher ed institutions.We offer the nation’s largest free college and career planning program—myOptions Encourage—used by millions of high school students and educators nationwide. We encourage students to find their path and help high schools, colleges, and universities more effectively engage and guide them.For more information, visit https://www.encoura.org

Founded in 1972

Austin, Texas, USA

298 employees (52 in marketing)

encoura.org

People

Marketing leadership

Rebecca Robinson

Senior Director, Marketing and Enrollment Services (formerly Anthology/Blackboard)

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

11.9K

Month over month+18.6%

Quarter over quarter-34.6%

Top sourceDirect (54.9%)

Ad budget per month$2.6K

Average search rank42.5

Traffic source mix

Direct

54.9%

35.9%

News

New Research Calls on Institutions to Own Their "Brand Neighborhoods" to Strengthen Enrollment

Oct 16, 2025 • PR Newswire

Nearly 9 in 10 Colleges Plan to Expand Online Programs as Student Demand Soars, New Report Finds

Aug 12, 2025 • PR Newswire

Four Universities Honored with 2025 Innovation Awards

Jun 18, 2025 • PR Newswire

Links

encoura.org

Crunchbase

X (Twitter)

Encoura insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1972

Headquarters

Austin, Texas

Employees

51-200

18.7% growth last 12mo

Marketing team

17% of company

1 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 18.7%

LinkedIn headcount is up 18.7% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 18.7% last 12 months · More mature

Trend

2023-03-27 -> 2026-01-26

Headcount (12 months)

+18.7%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

11.9K

Month over month+18.6%

Quarter over quarter-34.6%

Top sourceDirect (54.9%)

Traffic source mix

Direct

54.9%

35.9%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

51 competitor sites

Search traffic: 2.4K organic clicks / 37 paid clicks

Organic competitors

Paid competitors

Keyword change

+251

Ad budget per month

$2.6K

Average search rank

42.5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

8.8K

12-mo growth

—

Monthly growth

+8.5%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing team size

Shows saved marketing team size.

17% of the company • 1 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 52.