Responsibilities

• Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
• Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration
• Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations
• Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives
• Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges
• Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning
• Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies
• Support digital marketing efforts through campaign coordination, execution support, and performance monitoring
• Partner with internal teams, including Enrollment Services, Eduventures, Financial Aid Consulting, Digital Operations, creative/production teams, and others, to ensure projects are delivered accurately and on schedule
• Contribute to cross-functional teams or pods responsible for executing complex, multi-channel enrollment marketing initiatives