Director of Marketing

New Haven, CT (Remote)

$175K/yr – $250K/yrDirector/ExecutiveFull time

Posted 3 hrs ago

Job Summary

Own and execute Primordial Labs' marketing function across strategy, brand, product marketing, and communications, guiding the team and external partners to align with business goals.

  • Define strategy, priorities, budget, and KPIs and report to leadership
  • Evolve brand, content, and demand across websites, media, and campaigns
  • Lead designers, writers, video producers, and agencies and manage the marketing tech stack

Job Description

Responsibilities

  • Build and own Primordial Labs' marketing strategy, translating business strategy into a plan across brand, product marketing, and communications
  • Build the marketing strategy that enables our Business Strategy; set priorities, budget, and metrics, and present KPIs to leadership
  • Evolve the brand across the website, graphics, videos, events, and social media
  • Produce critical marketing materials for customers and partners: capability briefs, demo videos, white papers, case studies, one-pagers, etc.
  • Write blogs, press releases, capability briefs, one-pagers, website copy, and talking points
  • Own the company's social presence, publishing several times per week
  • Design and run marketing campaigns around product releases, demonstrations, trade shows, contract wins, company milestones, etc.with minimal direction
  • Direct designers, writers, video producers, and agencies as needed. Write clear briefs, review work, and hold quality and deadlines.
  • Own the marketing infrastructure: website, content engine, marketing automation integration, analytics, and KPI reporting
  • Define the marketing org we need over the next 24 months

Requirements

  • 10+ years of marketing experience, including 2+ years leading a marketing function or team
  • Demonstrated experience building a marketing function from the ground up, with a portfolio of work you personally owned and can walk us through in detail
  • Ability to manage multiple concurrent workstreams in a fast-moving, lean environment
  • Exceptional writing and storytelling ability, with track record of personally producing high-quality marketing content under tight timelines, with samples available
  • Experience marketing a technical product to a sophisticated buyer, with the ability to learn a complex domain quickly and speak about it credibly
  • Experience directing contractors, agencies, and creative specialists, including decisions on what to keep in-house and what to outsource
  • Strong command of modern marketing tooling, including leveraging AI tools where appropriate

Preferred

  • Graphic Design, layout, and/or video production skills.
  • Experience marketing to DoD, government, or national security customers.
  • Familiarity with autonomous systems, robotics, AI, or human-machine teaming technologies
  • Experience as an early marketing hire at a startup or defense technology company
  • Defense experience is desirable, not required. We would rather hire an exceptional marketer willing to learn the domain than a domain expert who cannot build a function.

Benefits

  • Beyond a Competitive Salary, we provide a significant equity stake, aligning your growth with ours.
  • 100% Remote: This role is fully remote, open to residents across the US. We believe that talent knows no borders (well, except for the US in this case!).
  • Comprehensive Health Coverage: We provide comprehensive medical, dental, and vision plans so you and your family can stay healthy and worry free.
  • Retirement Planning: Plan for tomorrow with our 401(k) package, complete with a generous 6% company match.
  • Generous DTO: Our generous Discretionary Time off (DTO) policy is all about helping you take the breaks you deserve and live your healthiest, most fulfilling life.
  • Elite Technology Package: Enjoy an elite technology package to make your work effortless and efficient.
Primordial Labs logo

Primordial Labs

Primordial Labs is building Anura, the next-generation warfighter interface.The DoD is investing billions in advanced robotics, sensors, and weapon systems. But the value of that hardware is capped by a human's ability to control it. Anura unlocks the full potential of these platforms by removing the interface bottleneck.Anura fundamentally changes the paradigm of command & control within human-machine integrated formations, moving from complex button-mashing to natural language tasking. Beyond the obvious span of control benefits, this shift dramatically reduces training time and costs. That means increased adoption of new hardware and faster deployment of new software features on existing platforms.TLDR; We let soldiers talk to their robotic teammates just like they talk to their human teammates.

Founded in 2021
New Haven, Connecticut, USA
19 employees (2 in marketing)

Salaries

Posted range

$175K/yr – $250K/yr

Taken straight from the job posting.

See all Primordial Labs salaries

Marketing Team

Marketing Team Size
2 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$4M
Last Raise
$4M
Seed, 3 years ago

Funding History

  • Oct 2022
    Seed • $4M

Traffic Signals

Monthly Visitors
458
Traffic Source Mix
Search
33.8%
Direct
43.2%
Referral
9.4%
Social
11.5%
Paid
1.7%

Headcount Trend

Current headcount: ~19
Primordial Labs logo

Director of Marketing

Primordial Labs · New Haven, CT · Remote