Responsibilities

• This role will be responsible for translating the high-level marketing strategy to actionable, go-to-market tactics to increase awareness and consideration of Hello Cake, Wet Lubricants and more.
• This role will work cross-functionally with Creative, Digital and Retail to ensure marketing initiatives are well-planned, well-measured and delivered on time and budget.
• Translate the high-level marketing strategy per brand into executional quarterly marketing initiatives (goals, tactics, benchmarks, and budget).
• Build go-to-market plans for new product launches and key retail moments, balancing always-on investment with key product launches and peak promo periods.
• Contribute and execute marketing best practices and processes across the team.
• Manage relationships and performance of external media, creative, and agencies / vendors.
• Lead cross-functional communication - attending key meetings and ensuring core takeaways are shared across departments.
• Collaborate with cross-functional teams, including digital, retail, creative, operations, and external agencies and/or vendors to align strategies with overall business goals.
• Own marketing performance reporting, delivering executive-ready insights and recommendations.
• Provide regular reporting and insights for Weekly, Monthly and YTD tracking, along with recaps of peak promotions times (V-day, Prime, BFCM).

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience, including experience leading media planning, digital marketing, or marketing analytics, with 2+ years managing direct reports.
• Proven track record building and managing multi-channel media strategies (paid, owned, earned) across platforms.
• Strong grasp of media KPIs, campaign performance metrics, and benchmarking best practices.
• Hands-on experience with analytics and media planning/reporting tools.
• Exceptional project management skills, with the ability to manage timelines, stakeholders, and cross-functional deliverables.
• Clear communicator, able to distill data into executive-ready insights and recommendations.
• Comfortable working in a fast-paced environment with shifting priorities.

Preferred

• Experience in consumer wellness, beauty, CPG, or a similarly regulated/sensitive category.
• Experience launching and supporting media for new product rollouts and retail campaigns.
• Familiarity with ad trafficking and media buying platforms, and CRM/lifecycle tools.
• A strong understanding of web building tools (i.e. Shopify, WordPress, Squarespace, etc.)
• Understanding of email marketing platforms (i.e. Attentive, Klaviyo, MailChimp, Braze, etc.)
• Experience working with external media agencies, vendors, and marketplace partners.
• Passion for continuous improvement and process development within marketing teams.

Benefits

• Employment Type: Full-time, Manager-level
• Compensation: $110 - $145K ( Actual compensation will be based on experience and qualifications.)
• Health, Vision, Dental (Employer-Subsidized)
• 401k Company Match Program
• 10 Sick Days Annually
• 14 PTO Days Annually
• 13 Paid Company Holidays Annually