SWG Brands

At SWG, we're on a mission to become the leading sexual wellness platform in the U.S., anchored by the nation’s largest portfolio of premium lubricants. We combine science, design, and brand innovation to capture market share from legacy incumbents and build a new standard of trust, performance, and growth in the intimacy category. Our portfolio of brands includes: Hello Cake ~ helping couples reconnect through toys, lube, supplements and more Wet Lubes ~ high performance personal lubrication Turn On ~ digitally native lubricant brand, available exclusively on Amazon Trigg Labs ~ premium personal lubricant and cosmetics manufacturing