Responsibilities

• Lead the strategy, negotiation, and execution of our influencer marketing program to drive continuous top-of-funnel app downloads;
• Conceptualize, plan, and execute unforgettable in-person activations and community events that deepen brand loyalty and drive viral awareness;
• Coordinate multi-channel marketing campaigns spanning email, paid/organic growth loops, and creative partnerships to hit download targets;
• Build and maintain a robust pipeline of content creators, influencers, and brand ambassadors aligned with CHANI’s mission and values;
• Continually optimize user acquisition funnels by capturing and evaluating growth data, attribution metrics, and campaign ROI, with consultation and approval of the Director of Marketing;
• Collaborate with the creative and social teams to ensure influencer deliverables and event assets stay beautifully on-brand and on-message;
• Identify real-time cultural trends and experiential marketing opportunities to keep CHANI at the forefront of the industry;
• Prepare regular progress reports measuring growth marketing performance, download velocities, and influencer campaign conversions;
• Manage the experiential marketing budget efficiently, ensuring high-impact delivery for all physical activations;
• Build and nurture long-term relationships with external partners, vendors, agencies, and community leaders.

Requirements

• 6+ years of professional experience operating in growth marketing, influencer relations, and/or event production/experiential marketing;
• Proven track record of successfully driving top-of-funnel user acquisition and mobile app downloads;
• Experience in growing and managing in-house influencer campaigns;
• Excellent relationship-building, negotiation, and communication skills;
• A proactive, highly organized, data-informed, and self-motivated work ethic with a willingness to learn;
• Enthusiasm, creativity, patience, good judgment, and flexibility in their work;
• Deep knowledge of the creator economy, influencer analytics tools, and digital marketing ecosystems;
• Adherence to the highest standards of integrity;
• Confidence to take initiative and make decisions proactively in fast-paced event or campaign environments;
• Strong people skills, high emotional intelligence, and a natural ability to collaborate across teams;

Preferred

• Experience working specifically with subscription-based apps or wellness/astrology digital platforms;
• Strong existing relationships within the queer, feminist, BIPOC, and wellness creator spaces;
• Basic knowledge of traditional astrology;
• Living in NYC (highly preferred for in-person activation oversight, but not a strict must).

Benefits

• $85k+ salary (plus $10k in additional, annual stipends for a total of $95k;
• Fully covered health, dental, and vision insurance;
• 401k with a 5% match;
• Flexible work-from-home policy;
• A 4-day workweek;
• 7 weeks of paid office closure a year;
• 6 months paid parental leave;
• Unlimited, flexible paid vacation, subject to approval, plus a vacation stipend;
• Gender-based violence paid and protected leave;
• Unlimited menstrual leave for people with uteruses;