Responsibilities

• MARKETING DUTIES Coordinates with website vendors and the Director of Storage Operations and President in developing and executing effective search engine optimization, social media optimization, and conversion rate optimization strategies for A-1 Self Storage and A-1 Car Storage websites with the goal of generating higher SERP rank, increased targeted traffic, higher lead generation and stronger conversion rates.
• Using various analytic tools, measures the efficacy of pay-per-click campaigns, and monitors Google Rankings, social media platforms, etc.
• Suggests and evaluates changes to the platform in an effort to increase inquiries, reservations, site visits, page visits, etc.
• Ensures the websites are accurate and current, and ensures that changes to the platform are made in an accurate and timely manner.
• Responsible for all marketing platform content including necessary updates, troubleshooting and problem resolution.
• Maintains, builds, and monitors A-1’s local citations to ensure data accuracy and maximum local SEO benefit.
• Evaluates the effectiveness and tracks the results of misc. web listing, social networking sites and paid website advertising postings.
• Those include but are not limited to: Craigslist, City Search, Merchant Circle, etc.
• Social networking sites – Facebook, Twitter, Instagram, Nextdoor, YouTube etc.
• Paid website advertising sites – Google Ads, Yelp, etc.

Requirements

• Minimum of 3-5 years experience working in digital marketing
• Bachelor’s Degree in marketing or other business-related field preferred
• Proficient in Microsoft Office Suite
• Excellent verbal and written communication skills
• Experience working with Google Analytics, Reputation Management Software & Citation Management systems.
• Experience managing a digital marketing strategy for a multi-location business
• Expert at maintaining consistent branding and messaging across a digital and brick-and-mortar portfolio
• Project management experience
• ROI and marketing performance analysis
• Experience creating large signage and display advertising

Benefits

• Full Medical, Dental & Vision Benefits
• Life Insurance Programs
• 401k Program with Employer Match
• 2 Weeks of Vacation plus 1 week of Paid Sick Leave in addition to Company Paid Holidays