Responsibilities

• Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
• Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration
• Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations
• Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives
• Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges
• Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning
• Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies
• Support digital marketing efforts through campaign coordination, execution support, and performance monitoring
• Partner with internal teams, including Enrollment Services, Eduventures, Financial Aid Consulting, Digital Operations, creative/production teams, and others, to ensure projects are delivered accurately and on schedule
• Contribute to cross-functional teams or pods responsible for executing complex, multi-channel enrollment marketing initiatives

Requirements

• Bachelor’s degree required; master’s degree preferred
• 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting
• Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies
• Ability to understand and communicate multifaceted data and outcomes
• Prior involvement in strategic student search purchasing and execution
• Excellent verbal and written communication skills
• Comfortable with public speaking and presenting concepts to large audiences
• Knowledge of CRM and other admissions technologies preferred
• Extensive knowledge of Microsoft Office products and presentation software
• Demonstrates strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactions

Benefits

• Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.