Director of Marketing
Primordial Labs
New Haven, CT (Remote)
$175K/yr - $250K/yrIn-houseFull-timeDirector/executive
4 hrs ago
Enrollment Marketing Consultant
Austin, TX (Remote)
$75K/yr – $93K/yrSenior Level5+ years expFull time
Posted 4 months ago
Job Summary
Lead multi-channel enrollment marketing planning and campaigns for partner institutions, turning goals and student search data into coordinated communications and outreach.
- Lead multi-channel enrollment campaigns and communications aligned to institutional goals.
- Orchestrate student search strategy, prospect segmentation, and data-informed optimizations.
- Collaborate with Enrollment Services, Eduventures, and creative teams to deliver on schedule.
Job Description
- Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
- Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration
- Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations
- Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives
- Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges
- Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning
- Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies
- Support digital marketing efforts through campaign coordination, execution support, and performance monitoring
- Partner with internal teams, including Enrollment Services, Eduventures, Financial Aid Consulting, Digital Operations, creative/production teams, and others, to ensure projects are delivered accurately and on schedule
- Contribute to cross-functional teams or pods responsible for executing complex, multi-channel enrollment marketing initiatives
Encoura
Our mission at Encoura® is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals.We provide custom technology solutions that combine Eduventures® thought leadership research, data science, strategic enrollment and multi-channel marketing services to serve over 2,000 higher ed institutions.We offer the nation’s largest free college and career planning program—myOptions Encourage—used by millions of high school students and educators nationwide. We encourage students to find their path and help high schools, colleges, and universities more effectively engage and guide them.For more information, visit https://www.encoura.org
Salaries
Posted range
$75K/yr – $93K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
43 (14% of company)
Traffic Signals
Monthly Visitors
11.9K
Monthly Google Ads Budget
$2.6K
Traffic Source Mix
Search
35.9%
Direct
54.9%
Referral
5.6%
Social
2.3%
Paid
1.1%
Headcount Trend
Current headcount: ~298
Links
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