Responsibilities

• Define product positioning and messaging across our portfolio and for each buyer persona, including CISOs, TPRM program leaders, GRC and compliance executives, and procurement
• Partner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilities
• Build a sales enablement program that gives our sellers and business development representatives the knowledge, talk tracks, and tools to lead with value
• Create and maintain sales tools, including pitch decks, battlecards, solution briefs, datasheets, and demo narratives
• Conduct ongoing market, customer and competitive analysis, and turn insights into recommendations for product and marketing strategy
• Support analyst relations by preparing briefings, inquiries, and submissions for firms such as Gartner and Forrester
• Develop thought leadership content, including whitepapers, guides, blogs, and webinars, in partnership with Demand Generation
• Work with Customer Marketing to capture customer proof points, case studies, and voice-of-customer insights
• Represent ProcessUnity at industry events, webinars, and customer meetings
• Use AI tools to accelerate research, content creation, and enablement, and build AI-assisted workflows that let a lean team deliver at scale

Requirements

• A bachelor's degree in marketing, business administration, a related field, or equivalent experience
• 8+ years of product marketing experience in B2B software, with a track record of successful product launches
• Exceptional writing and editing skills, with the ability to make complex technical concepts clear and compelling
• Proven ability to build sales enablement programs that sellers actually use
• Strong market and competitive research skills, with a data-driven approach to positioning decisions
• Hands-on fluency with generative AI tools (such as Claude, ChatGPT or Copilot) and a track record of using them to work faster without sacrificing quality. Experience positioning AI-powered products preferred
• Ability to thrive as a hands-on individual contributor while building toward leading a team
• Strong presentation skills and the confidence to represent ProcessUnity with customers and at industry events
• Familiarity with Salesforce.com and marketing automation platforms such as Marketo
• Willingness to travel occasionally for customer meetings and industry events