Product Marketing Manager - AI Protect

San Jose, CA (Hybrid)

$144K/yr – $205K/yrMid Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own the go-to-market narrative for AI Protect and lead cross-functional launches, while shaping differentiated messaging across core pillars and enabling the field with robust sales tools and competitive intelligence.

Job Description

Responsibilities

  • Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives
  • Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks)
  • Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each
  • Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals
  • Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue

Requirements

  • Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
  • 5+ Years of Specialized Marketing Experience: Requires 5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, paired with a BS/MS in a STEM, Marketing, or a related field.
  • Contested Market Positioning: Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products across technical and leadership buying personas in active, contested markets.
  • Impactful Sales Enablement: Demonstrated experience building robust sales enablement programs and field tools—such as battlecards, targeted sales plays, and persona-specific assets—that drive measurable field impact.
  • Elite Communication Skills: Exceptional written, verbal, and presentation skills that display absolute precision on the page and complete confidence on the stage.

Preferred

  • Experience in marketing or competitive positioning for data security, CASB, SSE, or AI security — with familiarity across vendors such as Netskope, Palo Alto, CrowdStrike, or Microsoft
  • Familiarity with AI data security, AI aseet discovery, AI access security, or AI runtime security — and the ability to connect these capabilities to real security operations and data governance challenges
  • A track record of building field enablement content that sales teams actually use — sharp, credible, and built around how buyers think and buy

Benefits

  • Various health plans
  • Time off plans for vacation and sick time
  • Parental leave options
  • Retirement options
  • Education reimbursement
  • In-office perks, and more!
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Zscaler

3.7 Glassdoor

Zscaler empowers enterprises to modernize security, streamline operations and help transform business through its innovative approach to cybersecurity. The Zero Trust Exchange platform, strengthened by AI, safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location. With over 500 billion transactions processed daily, Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day. Transform your business with Zscaler’s cutting-edge approach to cybersecurity.Stay Connected:LinkedIn: https://www.linkedin.com/company/zscalerTwitter: https://www.twitter.com/zscalerFacebook: https://www.facebook.com/Zscaler/Instagram: https://www.instagram.com/zscalerinc/

Founded in 2008
San Jose, California, USA
9.4K employees (451 in marketing)
67% recommend to a friend
86% CEO approval

Salaries

Posted range

$144K/yr – $205K/yr

Taken straight from the job posting.

See all Zscaler salaries

Funding

Total Funding
$1.7B
Last Raise
$1.5B
Post IPO Debt, 9 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $1.5B
  • Apr 2024
    Post IPO Equity • $22.7M
  • Nov 2017
    Secondary Market

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$274K
Traffic Source Mix
Search
23.9%
Direct
58.8%
Referral
13.5%
Social
2%
Paid
1.7%

Headcount Trend

Current headcount: ~9.4K

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Product Marketing Manager - AI Protect

Zscaler · San Jose, CA · Hybrid