Responsibilities

• - Architect the (GTM) strategy for the Accountant Channel, translating insights that drive acquisition, adoption, and retention, aligning cross-functional stakeholders and resources Set KPIs with Sales and Product and track progress against shared targets.
• - Influence roadmap and investment decisions for the segment, partnering with Product to turn firm and sales insights into prioritization. Define the research learning agenda for the channel.
• - Serve as the champion for accountants, turning insights about needs, journeys, and segments into messaging and programs that resonate with a focus on understanding accounting workflows, client management needs and how BILL fits into their AP advisory practice.
• - Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
• - Lead complex, multi-team launches and programs end to end, and iterate the GTM playbook so the team can repeat what works.
• - Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities.

Requirements

• 12+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
• Proven experience in B2B SaaS and/or fintech with preference for companies that sell to accounting and finance professionals or financial operations software.
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
• Experience supporting a channel sales or indirect distribution motion, including creating enablement tools for a sales team that sells through partners, advisors, or professional firms
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into strategy and roadmap decisions, with a strong analytical mindset and the ability to work closely with research and analytics teams.
• Demonstrated ability to influence senior stakeholders and outcomes through others across Product, Sales, and Marketing, without direct authority.
• Strong written and verbal communication skills, with experience presenting to VP and executive leadership.
• Ability to reconcile competing priorities across audiences, products, or sales motions in a highly matrixed environment.

Preferred

• - Proven track record in product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels (payments or fintech experience heavily preferred).
• - Hands-on experience with training, battle cards, objection handling, and payments or product-specific playbooks for a field or managed sales team.
• - Ability to set direction and build processes in ambiguous, fast-changing environments, with minimal supervision.
• - Skilled storyteller who can connect multiple products or segments into one narrative for internal and external audiences.
• - Exposure to pricing and packaging strategy, and experience marketing through a channel where the partner is both the customer and the distribution.

Benefits

• - 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• - HSA & FSA accounts
• - Life Insurance, Long & Short-term disability coverage
• - Employee Assistance Program (EAP)
• - 11+ Observed holidays and wellness days and flexible time off
• - Employee Stock Purchase Program with employee discounts
• - Wellness & Fitness initiatives
• - Employee recognition and referral programs
• - And much more