Responsibilities

• Develop and lead the multi-year marketing and growth strategy for the Workforce Solutions division
• Anticipate and plan for scale across hospital partners, geographies, and workforce programs.
• Set strategic priorities, make data-informed tradeoffs, and guide the organization through periods of growth and stabilization.
• Operate as an executive leader with independent decision-making authority, accountability, and ownership of the marketing function.
• Own and manage the divisional marketing budget, allocating resources across employee demand generation, brand awareness, sales marketing, agencies, and technology.
• Partner with Finance on planning, forecasting, and growth modeling to ensure marketing investments scale efficiently.
• Lead the employee-facing marketing strategy that drives enrollment within hospital partner systems, including internal communications, benefits, and HR platforms, leader cascades, on-site engagement, events, and physical and digital collateral.
• Ensure consistent, repeatable execution of employee demand initiatives while adapting to partner-specific needs and environments.
• Oversee co-branded marketing strategy and governance with hospital partners to protect and strengthen both brands.
• Build brand awareness and credibility for Workforce Solutions among hospital executive buyers and decision-makers.