Responsibilities

• Translate business strategies into comprehensive marketing roadmaps and campaigns across digital, print, and event channels to foster growth and brand visibility
• Develop and lead thought leadership campaigns by identifying relevant industry themes and executing content strategies in collaboration with market teams
• Create sales and partner enablement materials, including campaigns, tools, and presentations aligned with customer needs and market trends
• Implement digital lead management strategies utilizing CRM and marketing automation platforms to optimize the customer journey across all buying centers
• Operate and optimize marketing automation campaigns to improve efficiency and customer engagement
• Utilize market research, competitive analysis, and customer feedback to plan, execute, and refine marketing activities
• Oversee content creation for websites, social media, brochures, presentations, and other customer-facing materials to ensure consistent branding and messaging
• Standardize and professionalize marketing communications within the assigned market area for cohesive brand representation
• Manage marketing budgets, ensuring alignment with strategic goals and measurable outcomes
• Plan, organize, and participate in trade shows, conferences, and customer events to enhance brand presence and customer relations

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 3-5 years of experience in marketing or brand management roles
• Understanding of industrial and B2B marketing environments
• Proactive and opportunity-driven mindset with innovative thinking
• Strong creative skills, even under high-pressure situations
• Excellent project management abilities with multitasking skills
• Proficiency in digital marketing tools such as Google Analytics, social media platforms, content management systems, and marketing automation software
• Graphic design skills and familiarity with standard graphic design programs
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Effective communication skills across all organizational levels

Benefits

• Competitive salary ranging from $75,000 to $120,000 annually
• Flexible working arrangements including remote work options
• Comprehensive health, dental, and vision insurance plans
• Paid time off and holiday leave
• Professional development opportunities and ongoing training
• Retirement savings plans with company contributions
• Inclusive and diverse workplace culture
• Supportive work environment that encourages innovation and initiative