Responsibilities

• Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies
• Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities
• Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leaders
• Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth
• Develop annual integrated marketing plans in partnership with regional field marketing teams, ensuring consistent global messaging while enabling regional execution
• Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilance
• Develop compelling marketing content—including customer stories, presentations, website content, videos, webinars, and sales tools—that supports every stage of the customer journey
• Partner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materials
• Collaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiatives
• Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies

Requirements

• Progressive Experience: 10+ years of progressive experience leading marketing—including product marketing, go-to-market, integrated marketing, demand generation, field marketing—for complex B2B enterprise software or cloud solutions. Experience building global marketing programs and high-performing teams
• Marketing Leadership: Proven success developing global marketing strategies and executing integrated go-to-market plans that drive market awareness, customer acquisition, adoption, retention, and business growth
• Product & Go-to-Market Strategy: Experience developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products and successfully bring new innovations to market
• Integrated Marketing: Experience leading integrated marketing programs across product launches, demand generation, customer marketing, sales enablement, thought leadership, digital marketing, events, webinars, and customer advocacy
• Cross-functional Leadership: Proven ability to build trusted relationships and influence across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes
• Global Marketing Leadership: Experience leading global marketing initiatives in partnership with regional teams, balancing a consistent global strategy with regional execution to maximize business impact
• Customer & Market Focus: Strong understanding of customer needs, market dynamics, and competitive landscapes, with the ability to incorporate customer insights into marketing strategy, messaging, and go-to-market execution
• Analytical & Results-oriented: Experience defining success metrics, measuring marketing performance, evaluating business impact, and optimizing programs based on data and customer insights
• Communication & Executive Presence: Exceptional written, verbal, presentation, and storytelling skills, with the ability to communicate effectively with customers, executives, analysts, and internal stakeholders

Preferred

• Experience marketing high-value solutions to the life sciences industry
• Experience with Marketo

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program