VP of Marketing

Responsibilities

• Develop and execute the company’s marketing strategy.
• Own brand positioning, messaging, and market presence.
• Lead digital marketing, content, email, social, and campaign strategy.
• Develop demand generation programs that support pipeline and revenue growth.
• Partner with Sales on lead generation, sales enablement, presentations, and collateral.
• Lead conference, sponsorship, event, and industry marketing strategy.
• Oversee public relations, corporate communications, and thought leadership.
• Partner with Product and Technology on product positioning, launches, and go-to-market strategy.
• Manage marketing agencies, vendors, and external partners.
• Establish marketing metrics, reporting, and performance measurement.

Requirements

• 10+ years of marketing experience with senior leadership responsibility.
• Experience in fintech, financial services, retirement, wealth management, or a related B2B industry preferred.
• Strong experience across brand, demand generation, digital marketing, communications, events, and product marketing.
• Experience working closely with Sales and executive leadership.
• Strong written, presentation, and communication skills.
• Comfortable operating in a growing organization and working across both strategy and execution.

Benefits

• Competitive base salary of $175,000 - $205,000 for NYC in-person employees (commensurate with experience and geographic market).
• Annual discretionary bonus and equity opportunities.
• Comprehensive benefits package including medical, dental, vision, and paid time off.