Marketing Coordinator

Responsibilities

• The Marketing Coordinator supports the production and implementation of marketing activities across all channels of distribution for WinCraft, contributing to brand positioning, graphic development, and campaign execution. This role works closely with the Director of Marketing to translate strategy into detailed project plans, creative deliverables, and cross-functional workflows — spanning digital campaigns, social media, copywriting, sales presentations, and catalog content. The Marketing Coordinator delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
• Team & Leadership Impact (Build Championship Teams) - Partner cross-functionally with Sales, Art, Licensing, and other departments to fulfill marketing requests and align on campaign objectives, ensuring timely and on-brand delivery
• Team & Leadership Impact - Collaborate closely with the Director of Marketing to maintain brand standards across all materials, communications, and project timelines.
• Team & Leadership Impact - Support Marketing Specialists with merchandising build-outs for internal spaces, trade shows, and other company initiatives.
• Fan & Customer Impact (Obsessed with Fans) - Create and update product copy and bullet points for WinCraft products across digital and print channels, ensuring accuracy and consistency for the end consumer.
• Fan & Customer Impact - Build and grow WinCraft's presence across Facebook, Instagram, TikTok, and other applicable platforms to increase audience engagement and fan reach.
• Fan & Customer Impact - Assist in compiling supporting details — including item setups, pricing, and team and product selections — for catalogs, sales decks, and other large-scale customer-facing projects.
• Fan & Customer Impact - Monitor platform performance and identify opportunities to deepen audience engagement across digital channels.
• Innovation & Problem Solving (Limitless Entrepreneurial Spirit) - Leverage AI tools to efficiently develop high-quality, on-brand content at scale across digital and print channels.
• Innovation & Problem Solving - Identify opportunities to streamline marketing workflows and improve efficiency across campaign production and cross-functional communication.

Requirements

• 2–5 years of professional experience in marketing or creative support, with demonstrated ability to manage multiple projects and deadlines simultaneously.
• Proficiency in Adobe Illustrator, Photoshop, InDesign, and other Creative Cloud programs.
• Strong presentation and storytelling skills, with experience developing customer-facing sales decks and marketing materials.
• Excellent verbal and written communication skills, including copywriting experience for digital and print channels.
• Proven ability to work cross-functionally and communicate effectively with senior management, sales teams, and creative departments.
• Strong organizational skills and keen attention to detail, with the ability to maintain focus and manage competing priorities in a fast-paced environment.
• Comfortable working both independently and collaboratively, with a proactive approach to identifying and solving problems.
• Education: Associate's degree in Marketing, Business, Communications, or a related field.