VP of Marketing

Responsibilities

• Own the Whole Function — Report to the CEO. Lead a team of five. Own marketing, growth, brand, and design—from the strategy and budget to the work we put into the world. Set the direction and help the team deliver.
• Make the Messaging Click — Make a complex product easy to understand and hard to forget. Get close to our customers, find what matters, and turn it into a story that lands. Keep testing and sharpening it.
• Make the Spend Count — Turn paid and account-based campaigns into qualified pipeline. Own LinkedIn, Google, Meta, and whatever deserves a test next. Experiment with audiences, creative, and landing pages. Know what’s working, why, and where to double down.
• Make Shelf Cool — Give Shelf a distinct look, voice, and presence across our website, social, decks, demos, and videos. Get us into the right conversations through events, partnerships, and press. Find great studios and agencies, give them clear direction, and hold the work to a high bar.
• Build Your AI Army — Put agents to work tracking competitors, spotting opportunities, producing creative, and testing ideas. Build workflows that keep running and improving. Give a team of five the output and reach of a much larger organization.

Requirements

• Experience — You bring 15+ years in marketing and a record of building teams, brands, and growth. Startup experience matters a lot here; AI or SaaS experience is strongly preferred. You’re comfortable setting the strategy and getting into the work.
• Your Content Diet — You follow the founders, launches, campaigns, and companies shaping the startup world. You spot new tactics early, know who’s doing great work, and have a point of view on what Shelf should try next.
• You Know the Numbers — Paid ads, A/B testing, attribution, conversion, acquisition costs—you know them cold. You can spot where a funnel breaks, ask the right questions, and design a test that gives us an answer.
• You Have Taste — You notice the awkward headline, the crowded slide, the website that feels five years behind. You know how to fix them. You make complex ideas clear and create work that gets customers, investors, and the wider market to pay attention.
• You Build with AI — You’ve made the graphics, generated the videos, connected the tools, and built the automations. You can orchestrate agents and judge their output. Show us what you’ve built—and what it made possible.
• Location & Travel — You’re based in the New York City metro area and ready to work in the office Monday–Friday. You can travel to Warsaw, Poland twice per quarter to work with our product and technical teams.

Preferred

• Startup experience matters a lot here; AI or SaaS experience is strongly preferred.

Benefits

• Flexible PTO
• Medical, Dental & Vision — Comprehensive health coverage.