Head of Marketing, Beamable

Responsibilities

• GTM Strategy & Brand Positioning. Define and own Beamable's go-to-market strategy and brand positioning for the product relaunch, establishing clear messaging, ICP definition, and competitive differentiation. Build the narrative that guides all external communications and market presence.
• Demand Generation & Pipeline. Own end-to-end demand generation, from strategy through execution, across digital, content, community, and event channels. Build a repeatable pipeline engine that delivers qualified leads to the sales function and demonstrates measurable marketing contribution to revenue.
• Event & Conference Execution. Lead Beamable's presence at key industry events including GDC and Gamescom, from strategy through on-site execution and post-event follow-up. Partner with the CRO to maximize pipeline generation and brand impact from every conference investment.
• Content & Sales Enablement. Create and maintain the full suite of marketing assets including decks, one-pagers, case studies, web copy, and demo materials that are needed to support sales conversations and market education. Ensure all materials reflect Beamable's positioning and are current with product capabilities.
• Marketing Function Build-Out. Establish Beamable's marketing infrastructure from the ground up — including tooling, processes, measurement framework, and reporting cadence. Build a scalable foundation that supports team growth and increasingly sophisticated marketing programs over time.

Requirements

• At least 10 years of experience in B2B marketing, with significant experience in game technology, developer tools, or SaaS/Analytics platforms.
• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience preferred.
• Proven track record of building a marketing function from 0 to 1 in an early-stage, startup, or relaunching company.
• Experience building and leading high-performing marketing teams, with demonstrated ability to scale a function from solo operator to full team.
• Experience marketing to technical audiences — developers, engineers, or game studios — with deep understanding of how developer tools are evaluated and adopted.
• Demonstrated success driving demand generation, lead pipeline, and brand awareness in a B2B context.
• Experience planning and executing presence at major gaming or technology industry conferences ( GDC , Gamescom, or equivalent).

Benefits

• Comprehensive Benefits. 100% coverage for medical, dental, and vision for you and your dependents. 401K matching, equity incentives, pre-tax benefit options, and more.
• Wellness Support. Meditation and mental health resources, physical fitness coaching and classes, family planning assistance, virtual therapy sessions, and more.
• Time Off. Competitive PTO and company holidays.