Director of Marketing

Responsibilities

• Lead product marketing. Develop clear positioning and messaging for Cherub and its features, translating product benefits into reasons for founders, investors, and creators to join and stay active.
• Build product launch campaigns. Own campaign strategy, creative briefs, timelines, and execution across social, email, editorial, and the website, from launch anticipation through adoption and follow-up.
• Lead content marketing. Build launch and distribution plans for original series, podcast episodes, and blog content. Turn each release into clips, posts, emails, and other assets that reach new audiences.
• Grow Substack. Partner with editorial on newsletter positioning, packaging, promotion, collaborations, and subscriber engagement. Build clear paths from reader to Cherub member.
• Build the editorial platform. Partner with editorial on recurring series and a publishing calendar covering private markets, angel investing, and creator ownership. Connect programming with product priorities and audience interests.
• Manage Brand Partners. Organize and project manage brand partnerships ensuring campaign success, manage client relationships and key reporting
• Partnerships Build out partnerships pipeline with compelling like minded brands designed to grow awareness, build audience and drive traffic to cherub
• Creator marketing Work closely with our Director of Creator membership to build meaningful creator campaigns from ideation to execution
• Calendar Build a comprehensive year long marketing calendar around our key events, launches and cultural milestones
• Manage social. Lead and develop the Social Media Manager, setting channel strategy, priorities, and performance goals while maintaining a consistent, recognizable Cherub voice.

Requirements

• 6+ years of marketing experience, with ownership of product launches and content or editorial campaigns.
• A track record of growing audiences and translating attention into product adoption, subscriptions, or membership revenue.
• Strong writing, positioning, and creative judgment.
• Experience marketing original video, podcasts, newsletters, or digital publications, with an understanding of social distribution and Substack.
• Experience managing a social media or content team as well as team members and collaborating closely with editorial and product partners.
• An organized, hands-on approach to strategy and execution, with curiosity about private markets, entrepreneurship, and the creator economy.
• Fluency in building AI-assisted workflows end to end: design it, run it, measure it, and improve it.