Director of Marketing

Responsibilities

• Lead Marketing Strategy: Build and implement an annual marketing plan tied to revenue growth, profitability, customer retention, and geographic expansion.
• Manage the Inbound Funnel: Oversee the process from initial lead generation through qualification, appointment setting, opportunity creation, sales handoff, and performance reporting.
• Align Marketing and Sales: Establish clear expectations for lead response times, qualification, assignment, follow-up, and final disposition across Marketing, Sales, and Operations.
• Define Target Markets: Refine ideal customer profiles, buyer personas, priority industries, geographic targets, and account-based marketing plans.
• Generate Qualified Demand: Develop campaigns across search, digital advertising, email, website content, referrals, partnerships, events, and other appropriate channels.
• Improve Website Performance: Oversee website messaging, landing pages, forms, calls to action, tracking, and conversion improvements to turn more visitors into qualified prospects.
• Develop Sales-Focused Content: Produce case studies, customer success materials, educational content, market-specific resources, and sales enablement tools that clearly communicate the company's value.
• Strengthen Lead Nurturing: Implement lead scoring, qualification standards, automated follow-ups, and nurturing workflows through the company's CRM and marketing automation systems.
• Maintain Lead Data Quality: Ensure inbound inquiries are captured, enriched where appropriate, assigned correctly, contacted, documented, and tracked consistently.
• Improve Conversion Rates: Work with Sales leadership to identify gaps in the funnel, improve lead-to-opportunity conversion, and increase the percentage of opportunities that become customers.

Requirements

• At least 7 years of progressively responsible B2B marketing experience, including demonstrated success in demand generation and revenue growth.
• Experience managing inbound lead generation or an inbound sales development/inside-sales function.
• Background supporting a multi-location, service-based B2B organization.
• Strong understanding of the full B2B sales funnel, lead qualification, pipeline management, attribution, and conversion-rate optimization.
• Hands-on experience with CRM and marketing automation platforms; Salesforce, HubSpot, or comparable systems preferred.
• Working knowledge of SEO, paid search, digital advertising, email campaigns, website analytics, conversion optimization, and content development.
• Demonstrated ability to evaluate marketing performance using data, financial metrics, and return-on-investment analysis.
• Excellent writing, presentation, communication, and collaboration skills.
• Ability to manage internal resources and external agencies while maintaining direct involvement in execution.
• Valid driver’s license and ability to support business travel or local market activities as required.

Preferred

• Experience marketing security services is strongly preferred.
• Success leading marketing programs across multiple locations or geographic markets.
• Experience connecting campaign performance to qualified pipeline, customer acquisition cost, revenue, and profitability.
• Familiarity with account-based marketing, lead scoring, automated nurture programs, and sales enablement.
• Experience launching campaigns in new markets and supporting customer retention or account expansion initiatives.